Daniel Barry 8/27/25 Daniel Barry 8/27/25

Ready to Crush Q4? Last-Chance Video Strategies That Work

Holiday shoppers are ready—but is your video content? Even if you’re late to the game, it’s not too late to win Q4. The fastest way forward is to repurpose, refresh, and optimize what you already have: update Sponsored Brand videos, polish PDP content, and spin up quick-turn GenAI videos from product photos. These last-chance strategies can help you capture attention, boost conversions, and maximize holiday sales before the clock runs out.

Daniel Barry 8/19/25 Daniel Barry 8/19/25

AI vs. Human Creativity: Can Generative Video Ever Replace Real Artistry?

Rob shares his expert perspective on why human-crafted video still holds a unique power to evoke emotion and build brands in a way that algorithms can't replicate. We discuss the "hype cycle" surrounding AI, the temptation of convenience, and the irreplaceable value of authenticity in a world saturated with generated content. Join us as we break down: 🎥 The true cost and effort behind "easy" AI video creation. 🎥 Why the soul of your brand can't be outsourced to a machine. 🎥 How to use AI as a powerful tool without sacrificing the human element. 🎥 The future of video production in the age of AI.

Daniel Barry 8/19/25 Daniel Barry 8/19/25

How to navigate the AI content revolution without sacrificing brand authenticity

For CMOs navigating the content revolution:
➡️ Start with your brand message and customer emotions FIRST, then decide if AI fits - not the other way around.

Listen to the full episode where Rob breaks down:
1. Which AI tools excel at what (Veo3 vs Kling vs Runway)
2. Why text-to-video won't dominate professional content
3. The motion capture workflow that's changing everything

Daniel Barry 6/8/25 Daniel Barry 6/8/25

FRESH TAKES

Rob Wiltsey, Founder and CEO of VideoFresh, unpacks the strategies behind today’s most effective brand video content. Drawing from years of experience helping eCommerce and DTC brands scale through conversion-optimized video, the series delivers bite-sized insights on what works—and why. It’s a behind-the-scenes look at the creative thinking, data-driven decisions, and production tactics that have made VideoFresh a trusted partner for some of the fastest-growing names in online retail.

Daniel Barry 5/29/25 Daniel Barry 5/29/25

Why eCommerce Brands Are Betting Big on Contextual Ads in CTV

We’re in the middle of a streaming revolution—but what’s less obvious is that we’re also witnessing a shopping revolution. As Connected TV (CTV) becomes more data-rich and interactive, brands are using it to serve not just ads, but contextually relevant shopping experiences.

This new intersection of entertainment and commerce is known as contextual commerce, and it’s quietly transforming how eCommerce brands reach and convert their audiences.

What Is Contextual Commerce? Contextual commerce uses real-time content signals—what a person is watching, the type of content, and even time of day—to dynamically place ads that feel relevant and timely.

Daniel Barry 5/29/25 Daniel Barry 5/29/25

Why Video Is the Highest-Converting Format in Amazon DSP

If you're only using Amazon DSP for static display ads, you're leaving serious performance on the table. Video has emerged as the highest-converting format across DSP campaigns—not just for brand awareness, but for retargeting and conversion too.

Where DSP Video Ads Appear Amazon DSP supports several types of video placements:

Online Video (OLV): In-stream and out-stream video ads shown on third-party websites and apps
Streaming TV (STV): Full-screen video ads on platforms like Fire TV, IMDb TV, Twitch, and Freevee
Amazon.com Video Ads: Embedded placements within search results and product pages

Daniel Barry 5/25/25 Daniel Barry 5/25/25

Amazon DSP 101 — What It Is & How It Works

What Is Amazon DSP? Amazon DSP is a programmatic advertising platform that allows brands to buy display, video, and audio ads at scale. Unlike Sponsored Products or Sponsored Display, DSP lets you reach audiences both on and off Amazon using Amazon's first-party shopping and behavioral data.

Daniel Barry 5/23/25 Daniel Barry 5/23/25

What’s the Difference Between CTV and STV?

As streaming becomes the go-to way for audiences to consume content, advertisers are hearing a lot about Connected TV (CTV) and Streaming TV (STV). These terms are often used interchangeably—even by media pros—but they refer to distinct parts of the video advertising ecosystem.

In this post, we break down the difference between CTV and STV and explain why understanding both matters for eCommerce marketers looking to invest in video.