Why Avenue7 Media Thinks Differently About Growth
For many 8-figure brands, growth eventually stalls not because demand disappears, but because the system that got them there stops evolving. Lower-funnel tactics keep working, but they stop compounding. Creative becomes incremental. Media becomes optimized but predictable. The brand stops expanding in people’s minds. Avenue7 Media doesn’t treat that moment as a media problem. They see it as a system problem and they have developed a stair-step solution to to solve the problem.
Meet Jessica Almanzar
As Senior Creative and Brand Strategy Manager at Avenue7 Media, Jessica Almanzar operates at the intersection where brand, performance, and structure meet. Her work isn’t about chasing novelty. It’s about creating creative systems that can scale without collapsing under their own weight.
Meet Shannon Roddy
With more than 15 years of experience and over 300 brands advised, Shannon understands what happens before scale, during scale, and after scale. That perspective shapes how he approaches growth today as VP of Sales and Marketing at Avenue7 Media.
Meet Christina Hall
Christina Hall has built her career doing something most teams struggle with: bringing order to complexity without oversimplifying it.
As Director of Traffic at Avenue7 Media, Christina leads global advertising teams across Amazon, Walmart, DSP, and CTV. Her work isn’t about running more campaigns. It’s about understanding how each layer of the funnel informs the next.
Partner Spotlight: Levanta — A Smarter Path to Incremental Amazon & Walmart Growth
A platform to drive measurable growth across Amazon and Walmart. Levanta is not a traditional influencer marketplace — it’s a performance-driven affiliate and creator engine built specifically for marketplace brands. And for sellers today, where organic ranking, external traffic, and verified attribution matter more than ever, Levanta fills an increasingly essential gap.
Webinar Invite: Build an 8-Figure Household Brand on CTV Without Spending Millions
Webinar Invite: Build an 8-Figure Household Brand on CTV Without Spending Millions
Join Avenue7Media and VideoFresh for a 60-minute deep-dive webinar that reveals the secret to scaling an 8-figure brand into a household name using a data-driven, Full-Funnel DSP + Connected TV (CTV) Strategy.
Webinar: Building a Household Brand Name with a Full Funnel CTV Strategy in 2026 without spending millions…
Co-hosted by: Avenue7Media & VideoFresh
Date: Thursday, January 15th, 2026
Time: 11:00 AM PST
Preferred Partner Profile: Ecomcy — Engineering Precision Meets eCommerce Growth
Preferred Partner Profile: Ecomcy — Engineering Precision Meets eCommerce Growth
When brands hit a plateau, they often point the finger at the product, the marketplace, or the competition. But what if the real breakthrough comes from the system behind the scenes? That’s the mindset of Ecomcy.
How Brands Can Use GenAI to Repurpose and Refresh Existing Video Footage
How Brands Can Use GenAI to Repurpose and Refresh Existing Video Footage
Creating new video content doesn’t always mean starting from scratch.
With today’s advanced GenAI video tools, brands can now repurpose, relight, localize, and personalize existing footage — turning one great shoot into dozens of new, high-impact videos.
For teams sitting on a goldmine of older assets, this is one of the biggest untapped opportunities in digital marketing.
Bad Reviews Were Killing Their Conversions, Until This Happened!
Bad Reviews Were Killing Their Conversions, Until This Happened!
At VideoFresh, we help sellers tell better stories through content. But sometimes, the story customers see first… is a 1-star review.
That’s what happened to OrganiCare until they worked with TraceFuse.
AM/PM Podcast: Kevin King and Rob Wiltsey on How AI is Transforming Amazon Product Video Production
Kevin King hosts VideoFresh founder Rob Wiltsey on the AM/PM Podcast!
They dive into how AI is reshaping Amazon product video production — from streamlined shoots to faster localization and smarter creative testing. A must-listen for brands looking to scale content without losing authenticity.
Netflix x Amazon DSP: The Ad World Just Got a New Power Couple
Netflix x Amazon DSP: The Ad World Just Got a New Power Couple
The streaming-advertising landscape just got a whole lot more interesting. In Q4 2025, Netflix is rolling out a new programmatic path for advertisers: making its ad inventory available via Amazon’s Demand-Side Platform (DSP).
How To Launch Sponsored Product Videos & Build Videos That Convert
How To Launch Sponsored Product Videos & Build Videos That Convert
Webinar Recording
Creating High-Performing Amazon Videos in the Age of AI
Creating High-Performing Amazon Videos in the Age of AI
Video is still king on Amazon—but how do you make content that actually drives conversions in today’s AI-driven world?
The Top 1% of Advertisers Are Sharing Their Playbooks-Get a Front Row Seat
SCALE SUMMIT is a free 3-day online event built for Amazon sellers who want to master PPC, crush Q4, and scale their businesses with proven strategies from top experts and 9-figure brands.
Ready to Crush Q4? Last-Chance Video Strategies That Work
Holiday shoppers are ready—but is your video content? Even if you’re late to the game, it’s not too late to win Q4. The fastest way forward is to repurpose, refresh, and optimize what you already have: update Sponsored Brand videos, polish PDP content, and spin up quick-turn GenAI videos from product photos. These last-chance strategies can help you capture attention, boost conversions, and maximize holiday sales before the clock runs out.
AI vs. Human Creativity: Can Generative Video Ever Replace Real Artistry?
Rob shares his expert perspective on why human-crafted video still holds a unique power to evoke emotion and build brands in a way that algorithms can't replicate. We discuss the "hype cycle" surrounding AI, the temptation of convenience, and the irreplaceable value of authenticity in a world saturated with generated content. Join us as we break down: 🎥 The true cost and effort behind "easy" AI video creation. 🎥 Why the soul of your brand can't be outsourced to a machine. 🎥 How to use AI as a powerful tool without sacrificing the human element. 🎥 The future of video production in the age of AI.
How to navigate the AI content revolution without sacrificing brand authenticity
For CMOs navigating the content revolution:
➡️ Start with your brand message and customer emotions FIRST, then decide if AI fits - not the other way around.
Listen to the full episode where Rob breaks down:
1. Which AI tools excel at what (Veo3 vs Kling vs Runway)
2. Why text-to-video won't dominate professional content
3. The motion capture workflow that's changing everything
FRESH TAKES
Rob Wiltsey, Founder and CEO of VideoFresh, unpacks the strategies behind today’s most effective brand video content. Drawing from years of experience helping eCommerce and DTC brands scale through conversion-optimized video, the series delivers bite-sized insights on what works—and why. It’s a behind-the-scenes look at the creative thinking, data-driven decisions, and production tactics that have made VideoFresh a trusted partner for some of the fastest-growing names in online retail.
Why eCommerce Brands Are Betting Big on Contextual Ads in CTV
We’re in the middle of a streaming revolution—but what’s less obvious is that we’re also witnessing a shopping revolution. As Connected TV (CTV) becomes more data-rich and interactive, brands are using it to serve not just ads, but contextually relevant shopping experiences.
This new intersection of entertainment and commerce is known as contextual commerce, and it’s quietly transforming how eCommerce brands reach and convert their audiences.
What Is Contextual Commerce? Contextual commerce uses real-time content signals—what a person is watching, the type of content, and even time of day—to dynamically place ads that feel relevant and timely.
Why Video Is the Highest-Converting Format in Amazon DSP
If you're only using Amazon DSP for static display ads, you're leaving serious performance on the table. Video has emerged as the highest-converting format across DSP campaigns—not just for brand awareness, but for retargeting and conversion too.
Where DSP Video Ads Appear Amazon DSP supports several types of video placements:
Online Video (OLV): In-stream and out-stream video ads shown on third-party websites and apps
Streaming TV (STV): Full-screen video ads on platforms like Fire TV, IMDb TV, Twitch, and Freevee
Amazon.com Video Ads: Embedded placements within search results and product pages