Nonprofit Video Production

The VideoFresh team are Nonprofit marketing experts and know how to craft Nonprofit videos that get results

Nonprofit Awareness Videos

Like any business, a nonprofit must make its audience aware of the organization and the causes it supports. Awareness videos are one of the most popular, effective, and flexible ways to raise public interest and educate your community about your nonprofit’s mission and especially during national awareness months (think Breast Cancer Awareness Month in October). Many nonprofits plan around these timeframes to capitalize on the exposure and increase donations.

Nonprofit Cause Videos

Nonprofit cause videos explain a collaboration between a for-profit business and a nonprofit organization for a common benefit. Cause marketing can also refer to social or charitable campaigns put on by for-profit brands. Typically, a brand’s association with a nonprofit will boost their corporate social responsibility. The nonprofit, in exchange for their ethical contributions to the collaboration, creates more awareness for their organization.

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Nonprofit Fundraising Videos

Emotional fundraising video content is essential for nonprofits to maximize donations. Appealing nonprofit fundraising videos engage broad audiences and help you grow and ensure long-term support, and even aid larger projects like funding research. Your nonprofit’s sustainability and scalability depends on your ability to engage with your donors. VideoFresh understands that when you build relationships with your donors, you’re not just raising fundraising revenue, you’re building an engaged donor base that will support you for years to come. Nonprofit video content that prioritizes building relationships with high-impact loyal donors is often one of the most important videos a nonprofit organization can undertake.

Nonprofit Recurring Revenue Videos

Recurring giving is a pillar of any successful fundraising strategy because it provides a sustainable and predictable stream of revenue. To capture monthly donations, however, a recurring donation campaign video needs to be well-designed and communicate a donor’s potential impact effectively and to ultimately drive conversions. VideoFresh understands how to craft the perfect video to convey your story in a way that will encourage viewers to respond and support your nonprofit organization.

Videos that Engage & Communicate with Volunteers

Most nonprofits need people to take action or participate in its initiatives, as well as donate and a nonprofit video that specifically relates to this target audience is a must for most nonprofits. Our experience is that nonprofits need a video to attract volunteers as well as videos to communicate with volunteers. It would be tough to keep your organization functioning without the help of your volunteers. And while you want them to feel comfortable, safe, and personally connected to their work, keeping in touch with each of them can be a daunting task. Video messaging allows you to communicate with all of your volunteers in a scalable yet personal way.

Videos That Focus on Driving Political and Social Change

Most nonprofits need government agencies, politicians or other similar people in positions of power to understand the specific needs that the nonprofit is advocating for. Video is the most effective media format for this type of communication. VideoFresh would be excited to work with your nonprofit to to craft a story-telling video for this purpose to help you better articulate your message to the right people.

Consumer Charity Videos

Vendors with philanthropic missions are becoming more and more popular, especially among Millennials. A huge majority of Generation Y individuals — a group that is set to become the generation with the most spending power in history — are backing companies with charitable leanings. They’re more likely to support philanthropic companies than non-philanthropic ones, and most believe that for-profit companies are obligated to lend economic value for their societies. To effectively communicate these type partnerships require clear messaging and this is where video becomes very instrumental. Philanthropy is changing, and the lines between consumerism and philanthropy are blurring. This is an ever-growing opportunity for nonprofits and VideoFresh are your experts in crafting videos that drive conversions to maximize the potential from these collaborations.

Nonprofit Event Videos

For many nonprofits, events can be the driving force to achieve their annual goals. These marketing initiatives often include a special guest or celebrity partner whose public image and connections are used to drive attendance. The more important the event for the nonprofit, the more important an event marketing video is needed to help promote across multiple digital channels and platforms