Brand video production shouldn’t be this easy.

Official “Brand” Video

Brand “Intro” videos are often the first introduction new visitors have to your brand and sets the stage for future engagement. The goal is to elevate the perception of your brand and make a strong emotional connection with your potential customer to help you stand out from the competition.

Brand videos are designed to be used across all of your marketing channels including your website, social media, paid media, television and even at trade shows

Sorme uses this brand video for Connected TV, paid social, YouTube TrueView and their various eCommerce shopping platforms including Amazon.

VideoFresh provided content strategy and creative consulting to construct a script to communicate Sorme’s brand values to their key demographics.

Product Brand Video

Product brand videos next to your overall brand videos are probably the most important videos that can help to help drive conversions. Your potential customer have usually moved down the funnel and so product brand videos help move them closer and closer to converting/buying.

Product Brand videos will usually reside on the product pages on your website and product pages for example on Amazon, and additionally are often used for paid digital marketing.

Sports Research is a family owned business that transacts most of its sales online. So its product brand videos have been extremely important for increasing sales across it various eCommerce marketing channels.

Category Brand Video

Category/Collection Brand videos are designed to be featured prominently on your website category or collection pages, and if applicable on your Amazon Collection pages.

If your brand has multiple categories of products, then you should seriously consider creating category brand videos for each of them and especially the major categories that drive most of your sales (or should be).

Category/Collection Brand videos help to educate and excite your customers for these categories and drive them to want to learn more about the specific products being featured. These pages are usually key SEO pages and so the videos help optimize each pages’ SEO to drive more organic traffic.

San Francisco Salt uses their Category Brand videos on their Amazon Storefront to generate conversions across their various categories of products.

Advertising and Promotional Brand Video

Advertising and promotional brand videos are typically short films that showcase your brand in a manner that is both informative and entertaining. The primary goal of a promotional video is to generate interest and enquiries from your target audience. Advertising and promotional videos are designed to sell, and so can include tv commercials and videos designed to drive online conversions. Whether it’s your YouTube channel, Facebook page, or even your website; a promo video is an ideal introduction to your business and so are a vital ingredient of all your digital marketing efforts. The fact is, promotional brand videos can increase conversion rates by 80% simply by putting them on a landing page. That’s how powerful they can be.

This Tao Clean Promotional Brand video helped generate awareness and sales of their Germ Shield UV Toothbrush Sterilizer. 

Product Launch Brand Video

Launching a new product is exciting and the purpose of a product launch brand video is to convey this excitement. Storytelling is irrefutably one of the most effective ways to achieve this goal. A behind-the-scenes video leading up to the launch can tell the story of how the product came to be. And a live launch video can add another level of excitement that can also drive huge sales. VideoFresh excels at coming up with exciting creative ideas for our clients for their product launch brand videos.

VideoFresh produced this "product launch video" for the debut of Alpha Hope by CalerieHealth for both external and internal promotions. The video is a key promotional asset on CalerieHealth's website and plays an important communication role on CalerieHealth's product pages.

Social Media Brand Video

The power of a single social media video can be endless. Social media brand videos should be short & powerful, encouraging viewers to share them. The best social media videos are produced specifically for the social media platform they will be distributed on. Video works best for social media because it receives the most engagement as opposed to reading a post. Social media users are more inclined to give their likes, comments, and shares for video content. Besides, people log into their social media profiles throughout the day and if they see something that gets their attention, they quickly react as the various platforms make it easy to voice out their opinions. If you want to create leads and convert them into loyal clients, churning out amazing social media brand videos should do the trick.

The Videofresh video production team created this looping instagram brand video ad for Topo's Klettersack backpack. Their backpack is designed for the wide array of California environments, and this brand video captures the mood and lifestyle in a visually high-concept way.

Testimonial Brand Videos

Testimonial brand videos typically feature one of your customers talking about your product or service, and the overall experience of working with your company. Nothing builds brand trust quite like testimonial videos of customers singing the praises of your product or service. Testimonial videos have proven to be much more effective than written testimonials as people are more likely to watch than to read. The purpose of testimonial brand videos is to encourage prospects to take the final step in their purchase decision.

Most corporations produce 2-3 testimonial videos annually as part of their corporate video production package.