B2B Marketing Videos

Well crafted B2B marketing videos are the most powerful way to communicate to your employees, customers, and stakeholders about your business.

VideoFresh has made the process of producing multiple types of B2B videos simple and affordable.

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Popular B2B Marketing Videos

VideoFresh specializes in crafting B2B videos that drive conversions and sales

Event Teaser Video

Corporate events are common, even if many of them are now virtual. The marketing campaigns that are used to hype up participation up to the event plays a key role in the number of people in attendance, how many vendors get involved, and the overall success of the event. Corporate event teaser videos have proven to be very successful to increase awareness of the event and to increase attendance and interaction with it. Effectively produced videos tease the audience into watching a short glimpse of the event excitement, potential speakers, or other insights, and ultimately result in an increase in sign-ups or ticket purchases.

Post Event Video

Using video after your event is just as important as before or during. Filming the event itself offers the opportunity to remind everyone of the event afterwards and helps bring back great memories and maintain that event energy long after the lights go out. Plus, if you do it right, you’ll end up with lots of video content that you can use to fill your long-term editorial calendar as well as having footage to use for future event teasers. The post event video can be used to increase conversions that the event was designed to promote. Using it in an an email campaign and posting on social media will reach not only attendees but also people who were not able to attend. It can help generate more post buzz interactions and start driving interest for your next event.

Internal Communications Video

Big news at a company can feel anticlimactic or impersonal if it arrives in written form in someone's inbox. Sharing a professionally produced video gives the announcement a lot more excitement. You can also give a personal feel to the news where viewers can see your face and hear your voice, which helps viewers feel more invested in and connected to what you're speaking about. With remote work becoming increasingly popular, video content is the ideal way to keep your staff in the know.

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Advertising and Promotional Videos

Advertising and promotional videos are typically short films that showcase your brand in a manner that is both informative and entertaining. The primary goal of a promotional video is to generate interest and enquiries from your target audience. Advertising and promotional videos are designed to sell, and so can include tv commercials and videos designed to drive online conversions. Whether it’s your YouTube channel, Facebook page, or even your website; a promo video is an ideal introduction to your business and so are a vital ingredient of all your digital marketing efforts. The fact is, videos can increase conversion rates by 80% simply by putting them on a landing page. That’s how powerful they can be.

Case Study Videos

In the past case studies were almost always presented with text, photos & graphics. The trend today is to now present case studies in a video format, as viewers respond in much higher numbers. A typical case study video provides an in-depth study of the effectiveness of a certain tool, tactic, or strategy. It focuses on measurable outcomes, like an increase in sales, visitors, or production hours. Typically, a case study video includes; an introduction to the customer/client, the problem the client needed to solve, the solution (and context of why your company/software was the right fit), data from before and after implementing the solution. Case study videos add authenticity to your communication and provide clients with stories that prove your company’s credibility and results.

Product Launch Videos

Launching a new product is exciting and the purpose of a product launch video is to convey this excitement. Storytelling is irrefutably one of the most effective ways to achieve this goal. A behind-the-scenes video leading up to the launch can tell the story of how the product came to be. And a live launch video can add another level of excitement that can also drive huge sales. VideoFresh excels at coming up with exciting creative ideas for our clients for their product launch videos.

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Product Demo Videos

A product demo video is a unique piece of content that aims to introduce your potential customers to the feeling and outcome of owning and using your product. Product demo videos aren’t just guidance on how to use your product & highly practical, but also inspiring. And they show your viewers how their life or work can be improved. The best product demo videos acknowledge their audience’s key challenges and literally walk them through the product to paint the picture of a solution. This type of video plays a massive role in the customer journey, and provides reassurance about the purchase decision they’re making. After watching a video, 64% of users are more likely to buy a product or service online. Demo videos are often used to dramatically move the prospect down the funnel.

Recruitment Videos

The climate for hiring has become quite challenging recently and so corporations are having to be more creative in how they are hiring new staff. And this is probably why recruitment videos have seen a strong resurgence as they work very effectively to help position companies in a very positive light to attract potential staff. These videos are perfect for showing off offices and giving insights into a company’s culture. Effective recruitment videos grab the attention of top talent because they’re inspiring and aspirational. They tell a story that speaks directly to the potential candidates, inviting them to imagine what it might be like to work for that organization.

Social Media Videos

The power of a single social media video can be endless. Social media videos should be short & powerful, encouraging viewers to share them. The best social media videos are produced specifically for the social media platform they will be distributed on. Video works best for social media because it receives the most engagement as opposed to reading a post. Social media users are more inclined to give their likes, comments, and shares for video content. Besides, people log into their social media profiles throughout the day and if they see something that gets their attention, they quickly react as the various platforms make it easy to voice out their opinions. If you want to create leads and convert them into loyal clients, churning out amazing social media videos should do the trick.

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Testimonial Videos

Testimonial videos typically feature one of your customers talking about your product or service, and the overall experience of working with your company. Nothing builds brand trust quite like testimonial videos of customers singing the praises of your product or service. Testimonial videos have proven to be much more effective than written testimonials as people are more likely to watch than to read. The purpose of testimonial videos is to encourage prospects to take the final step in their purchase decision.