Meet Jessica Almanzar

Seeing Creative as a System, Not a Deliverable

Most brands think of creative as something you produce.

Jessica Almanzar thinks of it as something you build.

As Senior Creative and Brand Strategy Manager at Avenue7 Media, Jessica operates at the intersection where brand, performance, and structure meet. Her work isn’t about chasing novelty. It’s about creating creative systems that can scale without collapsing under their own weight.

In crowded marketplaces like Amazon and Walmart, differentiation doesn’t come from louder ads. It comes from clarity. Jessica’s approach reflects a deep understanding of that reality. Creative must do more than convert. It must signal consistency, intent, and identity across thousands of micro-interactions.

What sets her apart is how she treats creative feedback. Instead of relying on taste or trends, she looks for patterns. What language resonates. What visual cues earn attention. What narratives hold across formats and audiences. Those signals aren’t ignored once a campaign works. They’re refined and carried forward.

That mindset showed up clearly during the webinar. Jessica spoke less about assets and more about alignment. Creative works best when it’s not isolated from performance data, but informed by it. Not constrained by metrics, but sharpened by them.

In an ecosystem where creative is often rushed or fragmented, her work reflects a quieter discipline. Build foundations first. Let creative earn its place. Then scale.

That’s how brands stop blending in.

Connect with Jessica on LinkedIn
https://www.linkedin.com/in/jessicaalmanzar/