How To Launch Sponsored Product Videos & Build Videos That Convert
Recording of Dec 10, 2025 Webinar
Amazon’s new Sponsored Product Video format is fresh on the platform. Most sellers have not tested it, and almost nobody has a real framework for using it yet. This session gave viewers a straightforward look at how to approach both the ad setup and the creative from day one.
John Aspinall from Full Funnel Society hosted the discussion and kept the focus on practical steps you can use right away.
Elizabeth Greene from Junglr covered the advertising side. She works inside accounts every day and understands how new placements roll out, how they behave early, and how to think about structure before the benchmarks even exist.
Rob Wiltsey from VideoFresh covered the creative side. He builds performance video content for brands and knows how to shape messaging, pacing, and visuals so they support results in new formats.
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After watching this webinar, you will have a simple plan for testing this new ad type, running it with purpose, and building videos that support performance from the start.