Meet Christina Hall

Christina specializes in turning complexity Into direction.

Retail media is noisy. Full-funnel strategy is even noisier.

Christina has built her career doing something most teams struggle with: bringing order to complexity without oversimplifying it.

As Director of Traffic at Avenue7 Media, Christina leads global advertising teams across Amazon, Walmart, DSP, and CTV. Her work isn’t about running more campaigns. It’s about understanding how each layer of the funnel informs the next.

That distinction matters.

Too often, upper-funnel expansion happens disconnected from performance reality. Budgets grow. Reach grows. Clarity disappears. Christina approaches scale differently. She looks for continuity. What signals exist at the bottom of the funnel. What audiences are already telling you. What deserves to be amplified rather than guessed at.

During a recent webinar, her perspective grounded the conversation. CTV wasn’t framed as a leap of faith, but as a logical extension of what brands already know about their customers. When performance data leads the way, scale becomes intentional instead of speculative.

With an MBA background and deep marketplace experience, Christina brings both rigor and restraint to strategy. Growth is not about doing more. It’s about doing the right things in the right order.

In an environment where tools multiply faster than understanding, that ability to navigate complexity with purpose is a competitive advantage.

Connect with Christina on LinkedIn
https://www.linkedin.com/in/christinahallmba/