eCommerce Videos Drive Sales

Product Videos

49% of online shoppers say not being able to physically touch a product is one of their least favorite parts of shopping online. Product videos help to overcome this limitation. Perhaps one of the greatest benefits of product videos is that they automatically help viewers establish a sense of trust in the brand. To view more product videos click here

Most eCommerce brands produce 3-6 product videos annually as part of their eCommerce video production package.

eCommerce video produced for Vanity Planet by VideoFresh

Product Review Videos

Different than a product video. In the simplest terms, the best product review videos tell the truth. It’s important to talk about both negatives and positives which viewers will respond to in a positive way. A review video that is all positive is viewed as a sales pitch and not a review video. VideoFresh understands how to strike the right balance when producing product review videos.

Most eCommerce brands produce 1-2 product review videos annually as part of their eCommerce video production package.

Product review videos can often be hosted or produced by influencers

How To / Tutorial Videos

30% of the searches on YouTube are for “How To” type videos. Have you ever learned how to do something with the help of a YouTube video? For many of us the answer is a resounding “yes”. Videos are an especially compelling way to learn how to do something vs. reading text. How To / Tutorial videos are great for teaching viewers how to use your product. SaaS (software) is a great example, watching videos that walk you through the entire process from beginning to end in a very detailed manner helps to foster happier customers and definitely results in higher renewals. Another example is if you are selling products that need to be assembled (such as Ikea products). Printed instructions can often be very confusing and a video that shows exactly how to put something together is very much appreciated by your customers. So if your product or service lends itself for this type of video content and you have not produced it yet, then you may be missing an exciting opportunity.

Most eCommerce brands produce 1 -2 “How To/Tutorial” videos annually as part of their eCommerce video production package.

Most companies find that producing “How To / Tutorial“ videos result in a dramatic drop in support calls and a much higher satisfaction rating by customers

Brand Videos

Brand videos drive awareness and contribute to the perception of your brand with their primary purpose being to convey valuable brand knowledge or information. A brand video is an opportunity to present your company at its best – to tell your customers who you are, what you’re about, and why they should do business with you. The idea is to transform the way people view you as a business and at the same time, build goodwill in your brand.

Most eCommerce brands produce 1 brand video annually as part of their eCommerce video production package.

eCommerce video produced for Calerie Health by VideoFresh

Explainer Videos

An explainer video is a short, informative video that explains something in a fun and engaging way. From a marketing perspective, they can be used to communicate a variety of things. Explainer videos are a great way to introduce a subject or concept in a succinct way. This might be a quick overview of your product, service, or company. Either way, it’s an easy point of entry for people who don’t otherwise know much about your brand. If your product or service is somewhat complicated. For example an explainer video is a great way to explain a process in an easy-to-understand way.

Most eCommerce brands produce 1 explainer video annually as part of their eCommerce video production package.

Product Launch Videos

Launching a new product is exciting and the purpose of a product launch video is to convey this excitement. Storytelling is irrefutably one of the most effective ways to achieve this goal. A behind-the-scenes video leading up to the launch can tell the story of how the product came to be. And a live launch video can add another level of excitement that can also drive huge sales. VideoFresh excels at coming up with exciting creative ideas for our clients for their product launch videos.

Most eCommerce brands produce 1-3 product launch videos annually as part of their eCommerce video production package.

Product Demo Videos

A product demo video is a unique piece of content that aims to introduce your potential customers to the feeling and outcome of owning and using your product. Product demo videos aren’t just guidance on how to use your product & highly practical, but also inspiring. And they show your viewers how their life or work can be improved. The best product demo videos acknowledge their audience’s key challenges and literally walk them through the product to paint the picture of a solution. This type of videos plays a massive role in the customer journey, and provides reassurance about the purchase decision they’re making. After watching a video, 64% of users are more likely to buy a product or service online. Demo videos are often used to dramatically move the prospect down the funnel.

Most eCommerce brands produce 1 product demo video as part of their eCommerce video production package.

Recruitment Videos

Most eCommerce brands have experienced huge growth over the past few years and so many of them are in the process of hiring new staff. Recruitment videos help to position companies in a very positive light to attract potential staff. These videos are perfect for showing off offices and giving insights into a company’s culture. Effective recruitment videos grab the attention of top talent because they’re inspiring and aspirational. They tell a story that speaks directly to the potential candidates, inviting them to imagine what it might be like to work for that organization.

Most eCommerce brands produce 1 recruitment video annually as part of their video production package.

Social Media Videos

The power of a single social media video can be endless. Social media videos should be short & powerful, encouraging viewers to share them. The best social media videos are produced specifically for the social media platform they will be distributed on. Video works best for social media because it receives the most engagement as opposed to reading a post. Social media users are more inclined to give their likes, comments, and shares for video content. Besides, people log into their social media profiles throughout the day and if they see something that gets their attention, they quickly react as the various platforms make it easy to voice out their opinions. If you want to create leads and convert them into loyal clients, churning out amazing social media videos should do the trick.

Most eCommerce brands produce 10-20 social media videos as part of their eCommerce video production package.

Testimonial Videos

Testimonial videos typically feature one of your customers talking about your product or service, and the overall experience of working with your company. Nothing builds brand trust quite like testimonial videos of customers singing the praises of your product or service. Testimonial videos have proven to be much more effective than written testimonials as people are more likely to watch than to read. The purpose of testimonial videos is to encourage prospects to take the final step in their purchase decision.

Most eCommerce brands produce 1-3 testimonial videos annually as part of their eCommerce video production package.

eCommerce video produced for Village Fitness by Video Fresh

Influencer Videos

People trust people, so influencer video marketing is a way to build trust in your products or services. When you align your brand with an influencer, not only do they bring their loyal audience, they also bring an audience that already trusts them and—by extension—your product! Video content with influencers have the ability to drive traffic to your site, increase your social media exposure and sell your products to their “die hard” followers.

Most eCommerce brands produce 2-3 influencer videos annually as part of their eCommerce video production package.

Video produced for Vanity Planet captures highlights from their Fria product launch in Hollywood where Influencers gathered to celebrate and demo the new product,