Meet Shannon Roddy

Knowing When Performance Is No Longer Enough

Most people working in Amazon have never seen the full arc of a brand.

Shannon Roddy has.

With more than 15 years of experience and over 300 brands advised, Shannon understands what happens before scale, during scale, and after scale. That perspective shapes how he approaches growth today as VP of Sales and Marketing at Avenue7 Media.

Early-stage brands obsess over traction. Growth-stage brands obsess over efficiency. Mature brands face a harder question: what comes next when performance alone stops differentiating you?

Shannon doesn’t treat that moment as failure. He sees it as a signal.

During a recent webinar, his insights reflected a pattern he’s seen repeatedly. Brands don’t plateau because they stop performing. They plateau because the systems around performance stop evolving. What once drove growth becomes a constraint.

That’s where brand, storytelling, and broader visibility begin to matter. Not as a replacement for performance, but as an extension of it.

Shannon’s strength lies in recognizing that transition point early. He understands when optimization needs to give way to expansion, and when protecting what works is just as important as chasing what’s new.

In a space dominated by tactics, that long-view perspective is rare.

It’s also why Avenue7’s approach resonates with brands looking to move from efficient to enduring.

Connect with Shannon on LinkedIn
https://www.linkedin.com/in/shannon-roddy/