VIDEOFRESH CELEBRATES 10 YEAR ANNIVERSARY AT PROSPER 2026
Rob Wiltsey, VideoFresh, Founder & CEO
VideoFresh, a leading video production partner for e-commerce brands and Amazon sellers, is celebrating its 10-year anniversary after producing thousands of videos for hundreds of brands and contributing to more than $100 million in client sales.
Since its founding in 2016, VideoFresh has focused on one core mission: helping brands communicate value through high-performing video content that converts. Through continuous experimentation across formats, platforms, and creative approaches, the company has developed a deep understanding of what drives results in modern e-commerce environments.
“Over the past decade, we’ve tested video every possible way,” said Rob Wiltsey, Founder of VideoFresh. “We’ve learned that great performance comes from the intersection of creative storytelling, data, customer psychology, and clear search intent. When those elements align, video becomes one of the most powerful growth tools a brand can use.”
VideoFresh works with brands of all sizes, from emerging sellers to enterprise organizations, delivering content designed for Amazon listings, sponsored ads, websites, and social platforms. The company’s approach combines creative production with insights drawn from marketplace data, customer personas, and psychographic research to create videos built for measurable impact.
GENERATIVE AI VIDEO
As generative AI transforms the creative landscape, VideoFresh sees the technology as an expansion of what’s possible rather than a replacement for traditional production.
“We don’t believe AI video replaces live-action video,” Wiltsey said. “It expands the toolkit. AI allows us to explore concepts faster, personalize creative at scale, and create visuals that weren’t possible before. The fundamentals of effective video remain the same, strong messaging, clear positioning, and a deep understanding of the customer.”
The company credits its growth to its team, long-term client relationships, and a continued focus on experimentation and improvement.
Looking ahead, VideoFresh plans to further integrate AI-driven workflows alongside traditional production, enabling brands to iterate faster, test more creative variations, and adapt to rapidly evolving e-commerce environments.
THE NEXT 10 YEARS
“As we enter our next decade, we’re excited about what’s ahead,” Wiltsey added. “New tools, new formats, and new ways to help brands connect with customers. The goal hasn’t changed. Create videos that perform.”
VideoFresh will be celebrating its 10-year milestone at Prosper Show 2026, BOOTH #452 and invites attendees to connect, learn more about its approach, and explore how performance-driven video can support their next stage of growth.