Product Video Production
For brands that offer products online, a product video is the single most powerful type of content to build trust, educate your audience, and increase sales.
First project with us? 🤗
What is product video production?
Product videos showcase the aspects of your product that people are not able to understand purely looking at photos and reading text.
We use the word “product” to describe the products or services that your company or brand offers. It can be something tangible such as beauty products or it can be something intangible such as insurance. No matter what the “product” is, it needs to be sold! This is where a product video comes into the picture.
Product videos present your product and product messaging to your target demographic for sales, marketing, or promotional purposes.
Product video production for Vanity Planet
What is VideoFresh?
VideoFresh is a first-of-its-kind product video production service for brands that combines top-quality production, marketing analysis, content strategy, and systems engineering to create the perfect product video production for your marketing funnel, on budget, every time.
Why use a product video?
49% of online shoppers say not being able to physically touch a product is one of their least favorite parts of shopping online. Product videos help to overcome this limitation. Perhaps one of the greatest benefits of product videos is that they automatically help viewers establish a sense of trust in the brand.
Product video production is an important part of your marketing strategy because they give viewers an opportunity to see how your service works in action. For B2B brands, this can help to craft a complex product or service offering into a compelling, and engaging story. For B2C companies, product videos can help elevate brand trust and authority with a more detailed and engaging view as to how a product is made.
VideoFresh product video production for Skyway Luggage
Why use VideoFresh to produce your product videos?
VideoFresh has extensive experience in producing product videos that deliver sales and conversions. VideoFresh believes that video marketing success is not about any one piece of content, but rather the strategy for how content is utilized in perpetuity across all platforms. VideoFresh’s experienced team of video marketing experts are your guides through the journey of leveraging video to great effect across every stage of your brand’s marketing.
When should you use a product video?
Before you even create a product video, your video strategy should be in place. You should understand exactly who your customers are, how you plan to use each video, and where they are being consumed.
You should use a product video to:
Increase conversions
Introduce a new product
Increase sales of an existing product
Show off your service and brand capabilities
Increase brand awareness
Increase SEO
Increase user engagement
Product video production for Petique
When should you use a video production partner like VideoFresh?
A brand should not hire a long-term video production partner like VideoFresh until they are ready to make premium video production a staple in their marketing activities in perpetuity. VideoFresh offers long-term content strategy and consulting along with every video production partnership. We have a long list of brands that have use our product video production to dramatically increase conversions for their products and services throughout the marketing funnel.
Where do you use a product video?
Product videos can actually work throughout the marketing funnel but tend to work best in the lower funnel as potential customers get closer to masking a purchase decision.
Platforms and channels that product videos are commonly used include:
Email Marketing, including Welcome series emails
Social Media Marketing (Facebook, Instagram, YouTube, LinkedIn, Pinterst, etc.)
Website (Home page, landing pages and product pages)
Paid advertising (Google, PPC, Trade Desk, Google DV360, etc.)
VideoFresh product video production for Caviar & Cashmere
Where does VideoFresh produce videos?
VideoFresh produces videos either on-location or in-studio. VideoFresh offers its product video production service for brands anywhere in the world, or testimonial based content for brands anywhere in the Southern California area.
How do you produce a product video?
If you want your product video to resonate, it should be about more than just the product. It should be about the problem, the solution, and the experience. Focus on the following:
The problem and the solution your product offers
Keep it short and sweet
Focus on one key feature and its associated benefit
Try to include a compelling angle
Be long enough to explain the product and benefits
Be short enough to keep the viewer's attention
Product video produced by VideoFresh for Topo Designs
How does VideoFresh produce video content?
VideoFresh guides each clients through each and every video using the VideoFresh Video Project System - a carefully engineered process designed to create the perfect video for a brand’s marketing objectives, every time. Rather than relying on the client to provide marketing guidance for each project, the VideoFresh team consults each client end-to-end throughout the video production process.
First project with us? 🤗
