Testimonial Video Production

A testimonial video is one of the most powerful tools to build trust and credibility for your brand.

Potential customers who are looking for a product or service hear from people much like themselves on how their needs were met by making a purchase.

Customer Testimonial Commercial

Overview: A customer testimonial is a recommendation from a satisfied buyer that affirms the value of a product or service. A customer testimonial commercial is produced at a higher quality level than a standard customer testimonial video.

Purpose: This video is designed to be run as paid media on platforms such as Connected TV, YouTube preroll, or other paid social platforms.

Founder’s Story Video

Overview: A founder's story is the story of the origins of the brand. It tells the tale of the originator of the brand and his or her journey in bringing it to life as a product or service and then sharing it with the public. A “Founder’s Story” video brings the brand to life in a unique way that many people will not only relate to, but will become a loyal advocate.

Purpose: Your “Founder’s Story” video should have its own page on your website. It should be promoted across all of your appropriate social media channels including YouTube.

Employee Testimonial Videos

Overview: Employee testimonial videos are common for HR efforts, but can be equally effective from a marketing standpoint. A video that shows how passionate staff are as it relates the product and services proved by a company can be just as strong as a customer testimonial video.

Purpose: Testimonial video content should be included on website pages directly related to the testimonial given in the video. Testimonial videos should be promoted across all of your appropriate social media channels including YouTube. Testimonial videos work very well for remarketing to people who have shown interest but have not yet purchased.