How to navigate the AI content revolution without sacrificing brand authenticity
A strategic deep dive with Rob Wiltsey, CEO of VideoFresh, and Miguel Machado CEO & Co-Founder of KEENFOLKS, a global AI Transformation Consultancy operating across 40+ countries, and Og.ai, an AI-marketing SaaS platform.
In this podcast Rob reveals how CMOs can navigate the AI content revolution without sacrificing brand authenticity. With over 15 years of producing videos for Nike, Kaiser Permanente, and other major brands, Rob shares battle-tested insights on when to use generative AI, when to stick with traditional production, and how to create hybrid workflows that drive real business results.
Key Takeaways for CMOs:
Why effective content must make audiences feel something - and how AI doesn't automatically deliver compelling videos that drive sales
Strategic framework for deciding between generative AI, traditional production, or hybrid approaches
How to rise above "AI slop" while competitors get lazy with generic content
Practical workflow changes needed to integrate AI tools like Vuo3, Kling AI, and Runway effectively
Why brands should use AI as an assistant, not an authority, to maintain creative control and brand equity
Perfect for marketing leaders looking to harness AI's potential while preserving the human touch that builds lasting customer connections and drives revenue growth.
About the AI Transformation Podcast
The AI Transformation Podcast is a strategic platform where marketing and business leaders and industry innovators share insights on how artificial intelligence is revolutionizing business operations, marketing strategies, and customer engagement. Our show focuses on:
Key challenges and opportunities in marketing and business
AI integration strategies that drive long-term business objectives
Real-world case studies from Fortune 500 companies
The evolving role of data in modern business
Emerging technologies and their practical applications
We've featured senior executives from global brands including Nestlé, Diageo, Kellanova,Reckitt, and more, discussing how they're leveraging AI to transform their business operations and achieve measurable business results.
Podcast link: https://open.spotify.com/show/4aUKMakULM2XNvkDod0Fbm?si=f9676e4b5bb347cf
About the Host: Miguel Machado
Miguel Machado is the CEO & Co-Founder of KEENFOLKS, a global AI Transformation Consultancy operating across 40+ countries, and Og.ai, an AI-marketing SaaS platform. With 15+ years in marketing leadership roles at multinational companies including 10 years as Marketing Director at Henkel, Miguel brings both strategic depth and hands-on experience to every conversation.
He currently works with Fortune 500 clients including Coca-Cola, McDonald's, Merck, Nestlé, and Diageo, and is recognized as an AI thought leader and keynote speaker. Miguel holds executive education from IESE Business School and Cranfield School of Management.
Host profile: https://www.linkedin.com/in/miguelmachado07/
About Keenfolks
Keenfolks is a leading AI Transformation Consultancy that seamlessly integrates Data, Marketing, and Experience to deliver hypergrowth and efficiency. We work with Diageo, Reckitt, Kellanova, Merck Pharmaceutical, Coca-Cola, Johnson & Johnson, Danone, Nestle, Royal Canine, Femsa & more on more than 40 markets worldwide. Our mission is to fuel GREATNESS to companies, individuals and society through Human-Centric AI Transformation
Website: https://www.thekeenfolks.com/