AM/PM Podcast: Kevin King and Rob Wiltsey on How AI is Transforming Amazon Product Video Production
When two of the most respected voices in eCommerce sit down together, you know the conversation will be worth every minute. In a recent episode of the AM/PM Podcast, legendary host Kevin King invited Rob Wiltsey, founder of VideoFresh, to explore how AI is changing the future of Amazon product video production — from creative workflows to performance analytics and everything in between.
Kevin King: A Veteran Voice in eCommerce
For decades, Kevin King has been one of the most influential educators and entrepreneurs in the Amazon seller community. Known for his energy, candor, and deep industry knowledge, Kevin has helped thousands of sellers scale their brands with actionable strategies and real-world experience. His AM/PM Podcast continues that tradition — bringing on innovators and thought-leaders who are redefining what’s possible in eCommerce.
Rob Wiltsey: Bringing Structure and Scale to Video Production
In this episode, Kevin talks with Rob about his journey from high school video enthusiast to leading a top-tier production company serving enterprise Amazon brands. Through VideoFresh, Rob has created a model that fuses cinematic storytelling with lean manufacturing principles, allowing brands to produce more high-quality videos in less time.
By approaching production as a system rather than a series of one-offs, VideoFresh helps clients generate 15 or more conversion-optimized videos from a single shoot day — spanning every stage of the funnel from Sponsored Brand awareness to PDP conversion.
The Role of AI: Creativity Meets Efficiency
Kevin and Rob also discuss the ways AI is expanding what’s possible for video teams. From faster editing and localized adaptations to rapid creative testing, AI is helping brands scale their content without losing authenticity.
“AI gives us speed and flexibility,” Rob explains, “but it doesn’t replace creativity. The emotional spark that connects with customers still comes from people.”
Kevin adds perspective as only a seasoned Amazon expert can — highlighting how tools like these can give sellers an edge in a crowded, competitive landscape
Looking Ahead: A Smarter, More Scalable Future
Throughout the conversation, it’s clear both Kevin and Rob share a common vision: a smarter, more agile approach to content creation that blends human storytelling with technology-driven precision.
For Kevin, it’s another example of how forward-thinking entrepreneurs can use innovation to build better, faster, and more sustainable businesses. For Rob and VideoFresh, it’s validation that the hybrid model — where people and AI collaborate — is already redefining what “high-performance video” means in the Amazon era.