How to navigate the AI content revolution without sacrificing brand authenticity
For CMOs navigating the content revolution:
➡️ Start with your brand message and customer emotions FIRST, then decide if AI fits - not the other way around.
Listen to the full episode where Rob breaks down:
1. Which AI tools excel at what (Veo3 vs Kling vs Runway)
2. Why text-to-video won't dominate professional content
3. The motion capture workflow that's changing everything
FRESH TAKES
Rob Wiltsey, Founder and CEO of VideoFresh, unpacks the strategies behind today’s most effective brand video content. Drawing from years of experience helping eCommerce and DTC brands scale through conversion-optimized video, the series delivers bite-sized insights on what works—and why. It’s a behind-the-scenes look at the creative thinking, data-driven decisions, and production tactics that have made VideoFresh a trusted partner for some of the fastest-growing names in online retail.