How Brands Can Use GenAI to Repurpose and Refresh Existing Video Footage
How Brands Can Use GenAI to Repurpose and Refresh Existing Video Footage
Creating new video content doesn’t always mean starting from scratch.
With today’s advanced GenAI video tools, brands can now repurpose, relight, localize, and personalize existing footage — turning one great shoot into dozens of new, high-impact videos.
For teams sitting on a goldmine of older assets, this is one of the biggest untapped opportunities in digital marketing.
How to navigate the AI content revolution without sacrificing brand authenticity
For CMOs navigating the content revolution:
➡️ Start with your brand message and customer emotions FIRST, then decide if AI fits - not the other way around.
Listen to the full episode where Rob breaks down:
1. Which AI tools excel at what (Veo3 vs Kling vs Runway)
2. Why text-to-video won't dominate professional content
3. The motion capture workflow that's changing everything