How Brands Can Use GenAI to Repurpose and Refresh Existing Video Footage
Creating new video content doesn’t always mean starting from scratch.
With today’s advanced GenAI video tools, brands can now repurpose, relight, localize, and personalize existing footage — turning one great shoot into dozens of new, high-impact videos.
For teams sitting on a goldmine of older assets, this is one of the biggest untapped opportunities in digital marketing.
From Fitness to Festive: The Lifepro Example
Take this Lifepro example. They recently transformed an existing product video for their Waver Vibration Plate into a brand-new holiday version — swapping the original fitness models for Santa Claus and Mrs. Claus using GenAI technology (watch the clip).
The result?
A completely new, attention-grabbing seasonal campaign — created without reshooting a single frame. The product stayed the same, the messaging stayed the same, but the context and emotion instantly shifted to “holiday energy.”
It’s a perfect example of what GenAI can do: transform existing assets into fresh, contextual creative that feels new, timely, and relevant.
Other Real-World Use Cases
The same approach can be applied across virtually every category.
1. CPG & Beauty Brands
Footage from a single studio shoot can be re-rendered with new models, diverse demographics, or localized product packaging — instantly adapting to new markets or seasonal themes.
2. Automotive & Outdoor Gear
B-roll of a vehicle or product can be re-imagined in different environments (mountains, cityscapes, or snow) without a reshoot — expanding campaign reach across climates and audiences.
3. Tech & Electronics
GenAI can update old product demo videos by replacing on-screen devices, interfaces, or branding — keeping evergreen videos visually current with minimal cost or turnaround.
Why Most Brands Aren’t Doing This (Yet)
Most marketers still think of GenAI as “text-to-video” generation — impressive but disconnected from their real assets.
In reality, the most powerful use of GenAI is enhancement and adaptation: updating existing, owned content to stay relevant month after month.
It’s faster, more sustainable, and far more brand-safe than creating entirely synthetic scenes.
How VideoFresh Makes It Scalable
At VideoFresh, our GenAI workflow blends human direction with professional production oversight.
We use AI to extend, localize, and personalize your video content — while preserving your brand identity, lighting, and storytelling style.
That means you can turn one product shoot into a year-round content engine — updating models, settings, and messaging as your campaigns evolve.
Want to see what’s possible?
Explore how GenAI can transform your existing assets