How Brands Can Use GenAI to Repurpose and Refresh Existing Video Footage

How Brands Can Use GenAI to Repurpose and Refresh Existing Video Footage

Creating new video content doesn’t always mean starting from scratch.
With today’s advanced GenAI video tools, brands can now repurpose, relight, localize, and personalize existing footage — turning one great shoot into dozens of new, high-impact videos.

For teams sitting on a goldmine of older assets, this is one of the biggest untapped opportunities in digital marketing.