Ready to Crush Q4? Last-Chance Video Strategies That Work
Holiday shoppers are ready—but is your video content? Even if you’re late to the game, it’s not too late to win Q4. The fastest way forward is to repurpose, refresh, and optimize what you already have: update Sponsored Brand videos, polish PDP content, and spin up quick-turn GenAI videos from product photos. These last-chance strategies can help you capture attention, boost conversions, and maximize holiday sales before the clock runs out.
FRESH TAKES
Rob Wiltsey, Founder and CEO of VideoFresh, unpacks the strategies behind today’s most effective brand video content. Drawing from years of experience helping eCommerce and DTC brands scale through conversion-optimized video, the series delivers bite-sized insights on what works—and why. It’s a behind-the-scenes look at the creative thinking, data-driven decisions, and production tactics that have made VideoFresh a trusted partner for some of the fastest-growing names in online retail.
Videos for eCommerce
Is your brand using these 5 types of videos in your eCommerce funnel?