Why Video Is the Highest-Converting Format in Amazon DSP
Amazon DSP, DSP Advertising, DSP Video, Amazon DSP Video, DSP Video Advertising, Amazon DSP Video Production, STV, CTV, OLV Daniel Barry Amazon DSP, DSP Advertising, DSP Video, Amazon DSP Video, DSP Video Advertising, Amazon DSP Video Production, STV, CTV, OLV Daniel Barry

Why Video Is the Highest-Converting Format in Amazon DSP

If you're only using Amazon DSP for static display ads, you're leaving serious performance on the table. Video has emerged as the highest-converting format across DSP campaigns—not just for brand awareness, but for retargeting and conversion too.

Where DSP Video Ads Appear Amazon DSP supports several types of video placements:

  • Online Video (OLV): In-stream and out-stream video ads shown on third-party websites and apps

  • Streaming TV (STV): Full-screen video ads on platforms like Fire TV, IMDb TV, Twitch, and Freevee

  • Amazon.com Video Ads: Embedded placements within search results and product pages

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