A Case Study in Driving Traffic and Sales Using Amazon Video Ads
When VideoFresh and Amplify joined forces to create video ads for Honeywell Lock Safe and Paper Shredders, the results weren't just impressive—they were transformative. The data tells a story that every Amazon seller needs to hear:
Groundbreaking Results: By the Numbers
💰 $18,000 in ad spend generated $89,000 in sales—achieving a remarkable 5X ROAS
🚀 91% New-to-Brand Sales: $81,000 of $89,000 came from first-time buyers
📊 20% ACOS: Dramatically outperforming the 50% industry benchmark
🔮 Future Projection: Amplify projects "these videos will generate an additional $500k+ in 2025"
These aren't just numbers—they represent a paradigm shift in Amazon advertising effectiveness. The collaboration between VideoFresh and Amplify has produced results that challenge conventional wisdom about what's possible with Amazon video ads.
Breaking Down the Success Story
Unprecedented Return on Ad Spend
The 5X ROAS achieved in this campaign isn't just a number—it's a testament to the power of expertly crafted video content. For every dollar invested, the campaign generated five dollars in revenue, creating a sustainable and scalable advertising model.
Dominating New Customer Acquisition
Perhaps most impressive is the new-to-brand percentage: 91% of sales came from customers who had never purchased these Honeywell products before. This statistic alone demonstrates video ads' unique ability to break through to new audiences and convert them into customers.
Setting New Industry Standards
With an ACOS of 20%—less than half the industry benchmark of 50%—this campaign proves that video ads, when done right, can achieve efficiency levels previously thought impossible on Amazon's platform.
The Strategic Partnership That Made It Possible
The remarkable success of this campaign wasn't accidental. It resulted from the careful cultivation of a partnership between two industry leaders:
VideoFresh: Bringing expertise in creating compelling, conversion-optimized video content
Amplify: Contributing deep knowledge of Amazon's advertising ecosystem and optimization strategies
This collaboration demonstrates that when video content expertise meets Amazon advertising knowledge, the results can be extraordinary.
Looking Ahead: The Compound Effect
Amplify's projection of an additional $500,000+ in 2025 sales isn't just optimistic forecasting—it's based on concrete performance data and understanding of how video content continues to drive sales over time. This long-tail effect multiplies the initial investment's value, creating sustained revenue growth.
Key Insights for Amazon Sellers
Video ads aren't just another marketing tool—they're a proven catalyst for explosive growth when executed properly.
The right partnership between content creators and Amazon advertising experts can unlock unprecedented performance metrics.
Initial investment in quality video advertising can yield both immediate returns and long-term revenue growth.
Conclusion
The VideoFresh-Amplify collaboration for Honeywell demonstrates that video advertising on Amazon isn't just about creating content—it's about creating results. With performance metrics that shatter industry benchmarks and set new standards for success, this case study serves as a blueprint for what's possible when expertise meets execution in Amazon video advertising.
These results aren't outliers—they're indicators of video advertising's potential when approached with the right strategy, partners, and execution. For Amazon sellers looking to scale their business in 2025 and beyond, the message is clear: video advertising isn't just an option—it's a powerful catalyst for transformative growth.