The Power of Sponsored Brand Video Ads for Amazon Sellers

Mar 11

As Amazon’s advertising landscape becomes increasingly competitive, Sponsored Brand Video Ads are proving to be one of the most effective ad types for driving engagement and conversions. Yet, many brands are still underutilizing this format, leaving a massive opportunity for those who leverage it properly.

At VideoFresh, we specialize in producing high-converting Amazon video content, and we’ve seen firsthand how Sponsored Brand Videos outperform traditional ad formats. If you’re not using them yet, here’s why you should start.

Why Sponsored Brand Video Ads Work

Recent industry data from Pattern and Blue Wheel Media highlights the advantages of Sponsored Brand Video Ads:

72% higher ROAS for branded keyword campaigns vs. other ad types
33% higher ROAS for non-branded keyword campaigns
507% higher click-through rate (CTR) for branded Sponsored Brand Videos
703% higher CTR for non-branded Sponsored Brand Videos
26% lower cost-per-click (CPC) compared to other Amazon ad formats
4% lower CPC for non-branded Sponsored Brand Video Ads

These numbers show that Sponsored Brand Video Ads aren’t just an option—they’re a must-have in your Amazon advertising strategy.

The Key Benefits of Sponsored Brand Video Ads

✅ Higher Engagement – Customers are more likely to stop and watch a video than scroll past a static ad.

✅ Improved Conversions – Videos provide a richer, more informative experience, helping buyers make faster purchasing decisions.

✅ Lower CPC & Higher ROAS – Since Sponsored Brand Videos are still underutilized, early adopters can take advantage of reduced competition and greater cost-efficiency.

✅ Better Brand Positioning – These videos help differentiate your product in a crowded marketplace, making your brand more memorable.

Best Practices for High-Performing Sponsored Brand Videos

If you’re ready to invest in Sponsored Brand Video Ads, follow these best practices to maximize results:

1️⃣ Keep It Short & Punchy

Amazon recommends keeping videos 30 seconds or less. Get to the point fast. Highlight key product benefits upfront to capture attention quickly.

2️⃣ Show the Product in Action

Nothing sells better than a real-life product demonstration. Use high-quality visuals to showcase how the product is used and its benefits in everyday life.

3️⃣ Use Clear Text & Callouts

Many users browse Amazon with their sound off. Incorporate concise, easy-to-read text overlays to emphasize the main selling points.

4️⃣ End with a Strong CTA

A clear call-to-action (CTA) ensures your audience knows what to do next—whether it’s “Buy Now”, “Learn More”, or “Shop the Collection.”

5️⃣ Optimize for Mobile Viewing

Over 60% of Amazon shoppers browse via mobile. Ensure your video is vertical-friendly, visually engaging, and easy to understand even on smaller screens.

The Role of Video in the Amazon Funnel

A Sponsored Brand Video Ad is just one part of a successful Amazon marketing strategy. Video content plays a crucial role at every stage of the customer journey:

Awareness – Captivate new customers with engaging brand videos.
Consideration – Showcase product features and testimonials to build trust.
Conversion – Create persuasive call-to-action videos to drive sales.
Retention – Use post-purchase videos to reinforce loyalty and encourage repeat sales.

A full-funnel video strategy ensures that your brand remains top-of-mind throughout the buying process, increasing your chances of sustained growth on Amazon.

Real-World Results: How VideoFresh Helps Amazon Sellers Win

“We’ve been thrilled with the videos produced by VideoFresh. They are the ideal partner to create our Amazon Ads and listing page videos year after year. The videos look great, performance has been great, and VideoFresh makes the process easy. I’d highly recommend VideoFresh to any Amazon seller looking for enterprise-level content expertise and high quality.”
Linda Hua, Brand Manager at Himalaya Wellness

At VideoFresh, we create full-funnel video content designed to help Amazon sellers dominate their categories. Our Sponsored Brand Video Ads are built for maximum engagement and conversion, ensuring you get the best ROI possible.

How to Measure the Success of Your Sponsored Brand Video Ads

Tracking key performance indicators (KPIs) is crucial to refining your Sponsored Brand Video strategy.

📊 Essential Metrics to Monitor:

Click-Through Rate (CTR): Indicates how engaging your video is.
Conversion Rate: Measures how effectively your video turns views into purchases.
Return on Ad Spend (ROAS): Determines profitability.
Cost Per Click (CPC): Helps assess the efficiency of your ad spend.
View-Through Rate (VTR): Shows how many people watched your video till the end.

Regularly analyzing these metrics ensures you can fine-tune your strategy, optimizing future campaigns for even better performance.

Get Started with VideoFresh

Amazon advertising is evolving, and video is at the forefront of this shift. Sponsored Brand Video Ads provide a competitive edge—but only if executed correctly.

Let VideoFresh handle your video production so you can focus on scaling your Amazon business.

📅 Book a call with Rob Wiltsey today!