Beauty Brand Marketing I The Latest Trends from Groove.Video I Beauty’s Leading Video Production Co.

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How COVID-19 Changed Everything

With COVID-19 forcing many to stay away from beauty salons, we saw a DIY beauty world emerge with countless people coloring and cutting their own hair, along with other DIY beauty treatments. Online reviews for the most part were fairly positive, with many realizing that they have the skills to take care of their beauty needs. Though most people will return to hair and beauty salons for the feeling of getting pampered, the routine is likely to change. People will think twice before spending large sums of money on health and beauty treatments, particularly if they were satisfied with their own DIY beauty treatments while in lockdown. So, going forward, demonstrating performance and “value for the money” will be important for beauty brands when creating digital content.

Video Content Is The Remedy

This is an exciting opportunity for direct-to-consumer beauty brands. Brands with favorable reviews and ratings during COVID-19 will be able to build on their brand allegiance and grow their business. By providing one-on-one video consultations as well as more “how-to” product videos on their websites, apps, and across social media, direct-to-consumer beauty brands will be able to grow their business as consumers older than 25 turn to the internet for beauty content.

As online beauty brands prepare for post-COVID-19 marketing, when they’ll face competition again from physical locations , it’s essential to keep these lessons in mind when planning your video content strategies.

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