What’s the Difference Between CTV and STV?

As streaming becomes the go-to way for audiences to consume content, advertisers are hearing a lot about Connected TV (CTV) and Streaming TV (STV). These terms are often used interchangeably—even by media pros—but they refer to distinct parts of the video advertising ecosystem.

In this post, we break down the difference between CTV and STV and explain why understanding both matters for eCommerce marketers looking to invest in video.