FRESH TAKES

Rob Wiltsey, Founder and CEO of VideoFresh, unpacks the strategies behind today’s most effective brand video content. Drawing from years of experience helping eCommerce and DTC brands scale through conversion-optimized video, the series delivers bite-sized insights on what works—and why. It’s a behind-the-scenes look at the creative thinking, data-driven decisions, and production tactics that have made VideoFresh a trusted partner for some of the fastest-growing names in online retail.