Fresh Video by VideoFresh
Video Fresh , a fresh production company with an innovative production system
Fresh Video.
What do we mean when we say, “fresh video”?
The formal definition of fresh is “not previously known or used; new or different”. The slang definition of fresh is “good and attractive or stylish”.
“Fresh Video” conceptually then would be a new and different video. And “Fresh Video Production”, a new and different way to produce video content.
If we look at the “fresh” approaches being used in the video production industry today, there is a myriad of “on-line video production” companies such as Wooshii and Viedit that outsource all or part of the different elements of a full-service video production company: pre-production, filming & production and post-production. They usually provide a tech solution to help make the process work.
There is also a plethora of companies such as Shootsta that assist in helping companies film themselves (DIY) and then offer editing services, or some companies take provided raw film and then edit it.
To a degree all of these companies are trying to provide a “fresh” way of producing video content.
What these companies don’t really address though is the premium video production aspect of the business. The major users of premium video production are brand managers that are involved in producing multiple videos during the course of the year. They tend to be very busy and need a video production solution that provides them with quality videos that meet their marketing objectives in a timely manner at a competitive cost.
Also, these brand managers are looking for a video production solution where they do not have to be constantly educating as to who they are as a brand and what their priorities are.
Although these brand managers do understand that UGC and other low-cost forms of producing video content are an integral part of their overall content strategy, it is the regular premium video content that tends to take most of their time and effort.
For premium content needs, DIY tends to be too time consuming and usually does not meet the required quality standards. Utilizing various outsourcing schemes works in some cases and especially in remote locations but working with different suppliers on a regular basis that don’t really understand their brand and what the brand needs makes their job even more complicated.
So, is there a “fresh” premium video production solution to help these brand managers?
The answer is an emphatic yes!
Similar to advancements already made in most other industries, VideoFresh has applied industrial engineering principles to improve the process of producing premium video content and in the undertaking has disrupted the full-service video production industry.
Industrial engineering is concerned with the research and analysis of complex processes & systems to create entirely new processes & systems that are optimized to improve quality, efficiency, costs, and productivity.
VideoFresh, a fresh production house
And so VideoFresh applied these industrial engineering principles to re-engineer the entire video production process. It is a process that has evolved over thousands of video projects and the result is the VideoFresh Production System.
According to Rob Wiltsey Founder of VideoFresh, “What we have done is to dissect the entire video production process from beginning to end to find ways to make it more efficient, so that there is a lot less back and forth between the video production company and its clients”.
Wiltsey continued, “Along the way we also found ways to focus the creative process so that the creative ideas that are generated match the client’s budget and are super on target for the marketing purpose of the video. An important element of the system is that 98% of the first scripts that we provide to our clients are approved with little or no changes. Further, we have found that the first version of the video that we provide to our clients again is almost always approved with only minor changes”.
Not only does this lessen the amount of time a brand manager needs to devote to the project, but it also allows videos to be produced quickly, so that they can be used for their intended purpose. Being able to get a video promoting a new product up on an eCommerce website can result in immediate revenue more quickly as the video helps to drive more online sales. That translates into an immediate ROI for the video production expense.
Now that’s “fresh”!!
Interested to learn more about VideoFresh and their “fresh” new way of producing video content? Contact us today.
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