Facebook Video Ad Specs
Facebook Video Ads Best Practices
Facebook video ad specs
When utilizing video advertising through Facebook, it is critical that advertisers and content creators understand the proper formatting of video files so there are no problems with the content being displayed.
Facebook Feed Ad Specs
Upload the highest resolution source video available without letter or pillar boxing (No black bars). Most file types are supported. However, we recommend H.264 compression, square pixels, fixed frame rate, progressive scan, and stereo AAC audio compression at 128kbps+.
View a chart of the different video requirements across ad placements.
Video Ratio: 9:16 to 16:9
Recommended Resolution: Upload the highest resolution video available that meets file size and ratio limits.
Video File Size: 4GB Max
Video Length Minimum: 1 second
Video Length Maximum: 240 Minutes
Video Captions: Optional but recommended
Video Sound: Optional but recommended
Primary Text: 125 characters
Video thumbnail images that consist of more than 20% text may experience reduced delivery. Learn more about text in images.
Vertical videos (with aspect ratio taller than 4:5) may be masked to 4:5
With Link
Headline: 25 characters
Description: 30 characters
360 Videos
People can explore 360 videos by turning their device or dragging their finger to move around within the video and explore every angle. Learn more.
Technical Requirements
Desktop
Desktop News Feed
Single Video Ad
Video Duration
Minimum Video Duration : 1 second(s)
Maximum Video Duration : 241 minute(s)
Video Dimension
Minimum Width : 120 pixels
Minimum Height : 120 pixels
Video Size
Maximum Video File Size : 26GB
Minimum Video File Size : 1MB
Video Aspect Ratio
Minimum Aspect Ratio : 100x400
Maximum Aspect Ratio : 400x100
Mobile
Mobile News Feed
Single Video Ad
Video Duration
Minimum Video Duration : 1 second(s)
Maximum Video Duration : 241 minute(s)
Video Dimension
Minimum Width : 120 pixels
Minimum Height : 120 pixels
Video Size
Maximum Video File Size : 26GB
Minimum Video File Size : 1MB
Video Aspect Ratio
Minimum Aspect Ratio : 100x400
Maximum Aspect Ratio : 400x100
VideoFresh’s team of video marketing experts is ready to help you to craft the perfect videos to boost your online customer conversions.
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