Prosper Show 2025

Video Ads for Amazon Sellers

Video Ads (Sponsored Brands Videos) for Amazon are a powerful way to drive traffic to your product detail pages.

Video Ads first and foremost need to "stop the scroll" via eye-catching visuals in the first 1-3 seconds of the video.

From there, the video uses text to pique the viewer's interest by informing them of key features & benefits of your product.

The end result? More clicks to your PDPs (Product Detail Pages).

PDP Videos for Amazon Sellers

Product Detail Page (PDP) videos are featured on your product pages.

A clear, engaging, and well produced video on your PDP is one of the best tools Amazon sellers have to increase conversions.

Recent studies show that 80% of your customers prefer to learn about your product through a video.

Your customers are on your product page and close to making a purchase. The video on this page is often the final deciding factor for them to click “Add to Cart”

Storefront Videos for Amazon

Your Amazon Storefront is a place where customers can browse your product line at a high level and get acquainted with your brand.

Videos on your Amazon Storefront represent an excellent opportunity to make a big impact on your overall Amazon presence by showing off the lifestyle and values associated with your brand.

While Storefront Videos do not need to be extremely informative as to the specific details of your products, they should feature the products, customers, beliefs and personality that define your brand.

To maximize response, Storefront Videos are produced at a brand-elevating production level.

Organic Social Media Posts

Most sellers on Amazon Seller Central drive a lot of traffic to their Amazon product pages via their Social Media accounts.

It is proven that video is in most cases the highest driver of traffic from Social and so having videos produced expressly for this purpose can dramatically help you increase traffic and sales.

An Organic Social Video Post is the format that visitors to your social media platforms will interact with the most. It is also the most shared content. This all equates to more traffic to your product pages.

Social Media Video Ads

Social Media Video Ads attract the attention of your Social Media followers to entice them to check out your Amazon product pages, thereby increasing traffic for potential sales.

For Amazon Seller Central, we recommend building a pipeline of this video content and especially for seasonal promotional opportunities.

Social Media Video Ads work particularly well for holidays and high volume promotional periods such as Black Friday and Cyber Monday.

Social Media Video Ads are produced in a style and format (vertical, square, etc.) to match the platform and demographic audience being targeted.

Product Instructional Videos

A Product Instructional Video often features a host explaining the features and benefits of the product, alongside a model or actor demonstrating how to properly use the product.

These types of videos are great for Amazon Seller Central products where the customers may need to be educated on how a product works and how to use it.

These videos are typically edited in a stylized way to grab attention in the first few seconds, and then quickly provide specific feature and benefits to keep the viewer engaged.

These videos can be used for any paid media, as well as PDP video content.

TV Commercials

A Traditional TV-Style Commercial can be an extremely effective choice for Amazon sellers, particularly if their customer base is middle aged and /or older demographics.

TV Commercials are typically associated with industry-leading brands, and so viewers will have an elevated level of trust with the brand.

TV Commercials produced for Amazon Seller Central to be informative and highlights your products features and benefits.

Text is used throughout, as they are often watched without sound.