Product Video

Client: Vanity Planet / Project: Fria Sizzle Launch - Beauty Product Video

Product Video Production

There is no one right way to make a product video. No matter your specific vertical, there are best practices to create videos that will get you the desired results you are looking for.  

Firstly, you should be highlighting benefits, and not features. Your customers don’t care about your product. They care about themselves, and their problems. The only way to get them to care about your product is to show them how you can help solve their problems. So, your script needs to be all about the benefits. It’s okay to touch on features, but only when you show how it can help your customers. The point of a good product video is to increase relate-ability between your brand and your customer.

 Your product video should have one central theme/idea as shown in the beauty product video above for Vanity Planet. And so, your script should incorporate words that reinforce it and tell a story. Show your product in use, and why the customer can’t resist it. Your product video should also have a compelling call-to-action (CTA). This goes back to your goal. What is this video for? Some common CTAs are:

• Contact us

• Download something

• Buy the product

• Subscribe to your mailing list

• Visit your website

Once your video is ready, you need to get it out there for the world to see and so that it can start to generate revenue. Based on your goals, you have to decide where you want to share and host your video, such as:

• Your website homepage

• Social media platforms

• Email campaigns

• A landing page

RELATED PRODUCT VIDEO SAMPLES

< BACK TO PORTFOLIO

We Serve Brands Anywhere in the World for Product Videos