LinkedIn Video Ads

On a platform like LinkedIn, which is built for establishing relationships, you can use video to pique the interest of your connections. People, in general, are inquisitive and curious to learn more about who they’re connecting with. 

By sharing a video, and posting it in your Feed. You can share the story behind your business or provide an explainer video so that people better understand your offerings. When posting add some text to draw people in, and then embed your video directly below your copy.

Sharing your video with a story allows LinkedIn users to better understand you and your brand; boosting brand awareness and furthering relationships with your connections.

Since video receives a high priority in LinkedIn’s algorithm, your video has a excellent chance of reaching the top of a person’s Feed. 

Most likely, the main focus of your LinkedIn video strategy is to generate leads and conversions into customers, a high return on your LinkedIn marketing investment (ROI).

For that reason, you could use LinkedIn video to promote your products. Post how-to’s or demonstrations of your products; answer frequently-asked questions; or share upcoming launch details.

• So the primary benefits of using LinkedIn videos ads include

• LinkedIn videos ads help build brand awareness with professionals and engage business decision makers 

• LinkedIn videos ads drive qualified leads and acquire customers

• LinkedIn videos ads allow you to instantly obtain accurate leads with pre-filled forms, or alternately to convert prospects on your website.

• LinkedIn video ads measures the impact of your video campaigns and helps you to understand how your videos are performing and the kinds of professionals acting on your video content.