Corporate Video Production

VideoFresh has made the process of having multiple types of corporate videos produced simple and affordable. VideoFresh offers video production packages that include all of the different types of corporate videos needed by by most companies.

 

Most Popular Types of Corporate Videos

The term “corporate video” is an umbrella term used to define all video communications used for internal or external corporate messaging. Corporate videos can be identified to a degree by their target audience. 

There are many types of corporate videos, including:

  • Interviews with company leaders

  • Training videos

  • Business event videos

  • Safety videos

  • Investor presentation videos

  • Customer testimonial videos

 
 
 
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Corporate Video produced by VideoFresh for Kaiser Permanente

 

What is VideoFresh?

VideoFresh is a first-of-its-kind video production service for brands that combines top-quality production, marketing analysis, content strategy, and systems engineering to create the perfect video for your marketing funnel, on budget, every time.

Why use a corporate video?

According to a study done by Harvard Business Review, people remember only 20% of what they hear and about 30% of what they see. However, an incredible 70% remember both what they hear and see. This is why a well crafted corporate video is often the most effective solution to communicate certain messaging about your business.

For most corporations, video has become the preferred media format for marketing, sales, training, and support teams. 

 
 
 
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Corporate video produced by VideoFresh for Vanity Planet

 

Why use VideoFresh for your corporate video production?

VideoFresh believes that video marketing success is not about any one piece of content, but rather the strategy for how content is utilized in perpetuity across all platforms. VideoFresh’s experienced team of video marketing experts are your guides through the journey of leveraging video to great effect across every stage of your brand’s marketing.



When should you use a corporate video?

Corporate videos are growing in popularity and offer an exciting alternative to deliver what otherwise can come across  as boring information that would lose traction with an audience if delivered as print, text, audio or a slide presentation.  

So, the next time you are producing any type of formal corporate communication is probably the time to seriously consider using video to do it the most effectively.

 
 
 
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Corporate video produced by VideoFresh for MPTF

 

When should you use a video production partner like VideoFresh?

A brand should not hire a long-term video production partner like VideoFresh until they are ready to make premium video production a staple in their marketing activities in perpetuity. VideoFresh offers long-term content strategy and consulting along with every video production partnership.


Where do you use a corporate video?

Corporate video content usually targets its primary customer audience or internal staff. 

A corporate video being produced for shareholders will most likely be emailed to registered shareholders, and then shown during a shareholders meeting. If the company is public, the video will most likely also be added to the website and be distributed to financial firms and financial websites that cover or have a vested interest in the company.

 
 
 
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Corporate video produced by VideoFresh for Habitat for Humanity

 

Where does VideoFresh produce videos?

VideoFresh produces videos either on-location or in-studio. VideoFresh can produce product-based content does brands anywhere in the world, or testimonial based content for brands anywhere in the Southern California area.

How do you produce a corporate video?

As discussed above, not all corporate videos serve the same purpose and so producing them will require a different approach for each. The following are some important best practices when crafting any corporate video:

  • Define what your corporate video’s purpose is

  • Define to whom the video is trying to appeal

  • Tailor your video to match your defined audience and speak directly to them 

  • Combine audio and visual elements to amplify your messaging in a powerful way

  • Try to incorporate stories that can support your video’s purpose

 
 
 
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Corporate video produced by VideoFresh for Alluma

 

How does VideoFresh produce video content?

VideoFresh guides each clients through each and every video using the VideoFresh Video Project SystemRather than relying on the client to provide marketing guidance for each project, the VideoFresh team consults each client end-to-end throughout the video production process.



Interested in using VideoFresh for video production?