We Make Product Videos That Multiply Your Sales on Amazon
Learn about the untapped power of video content to increase your Amazon traffic and sales, and how VideoFresh can produce all the videos you need.
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4 Reasons Why Your Amazon Page Needs Videos
25%
Including a video on your product landing page can increase conversions by more than 10-25%.
62%
62% of consumers watch product review videos before making a purchase.
84%
84% of consumers surveyed were convinced to buy a product or service after watching a brand’s video.
97%
97% of video marketers reported that video increased user understanding of a product or service.
Overview of Videos for Amazon
The 3 Types of Videos for Amazon Sellers
Sellers who prioritize these categories of videos for your products will see outsized results from their competition. Below we will review the best practices for each category, and how VideoFresh makes it easy and affordable for sellers to get the videos they need for their Amazon products.
Product Detail Page (PDP) Videos
A Product Detail Page (PDP) video is a video that is featured on your product’s page. Recent studies show that 80% of your customers prefer to learn about your product through a video, and that this can result in 10-25% increase in conversions.
The great news is that once a customer is on your product's Product Detail Page, that means that they have already opted in to learning more about your product. They are interested, and you have their full attention.
Amazon’s algorithm looks at whether your product page has a video, and how engaged customers are with that video.
A PDP video should always do one thing: clearly and concisely communicate the features and benefits of your products in an engaging way. Regardless of the type of product, all PDP videos should be produced in a professional way and have on-screen features & benefits text throughout.
A video on each Product Detail Page can increase conversions by
10-25%
Below, we will look at examples of best practices for PDP products for your low, mid, and top ticket products in your Amazon catalogue.
Product Rotation Video
A Product Rotation PDP Video features brightly lit footage of the product slowly rotating, giving the viewer a full 360 degree view of the product. The viewer can also read about key features and benefits of the product, alongside engaging music. This video is ideal for a seller's lowest-ticket items as they can be produced at a low cost while still being presented in a professional and quality way. This type of video is ideal for small or medium sized tabletop products.
Starting at $250* each
*Price depends on volume of videos produced.
Video produced by VideoFresh for OXO
Product Highlight Video
A Product Highlight Video features commercial-grade, eye-catching visuals alongside music and text. We see customers demonstrating the use of the product alongside informative text about the features of the product, and the benefit it offers to the user. The video is also edited in a highly stylized way, and should feature talent that reflects the target demographic of the brand. In addition to high-ticket PDP content, these videos can also be repurposed for Amazon video ads, as well as paid retargeted content and even content for Connected TV.
Starting at $5,499* each
*Price depends on volume of videos produced. Price includes talent costs. Filmed in VideoFresh’s Studio in Pasadena, CA.
Video produced by VideoFresh for Vanity Planet
Product Sizzle Video
A Sizzle PDP Video features highly stylized editing and in-studio product footage. Dynamic lighting can make the product visually engaging while keeping production scope and costs relatively low. Specific coverage should highlight the key features of the product, while highlighting the materials and texture of the product when applicable. This video style is very versatile and is appropriate for most small and medium sized products. This content can also be repurposed for Amazon Ads, paid social media content, retargeting ads or organic social posts.
Starting at $1,999* each
*Price depends on volume of videos produced. Filmed in VideoFresh’s Studio in Pasadena, CA.
Video produced by VideoFresh for Skyway Luggage
Product Lifestyle Video
A Product Lifestyle PDP Video shows a customer using the product in its real life context and setting, rather than something in-studio, alongside informative text and high-energy music and editing. The objective of this video is to demonstrate the functionality of the product in a relatable environment, with footage about the lifestyle around the product, as well as the product itself. In addition to high-ticket PDP content, these videos can also be repurposed for Amazon video ads, as well as paid retargeted content and even content for Connected TV.
Starting at $6,499* each
*Price depends on volume of videos produced. Price includes talent and location costs.
Video produced by VideoFresh for Sports Research
Amazon Storefront Videos
An Amazon Storefront is a place where customers can browse a seller's product line at a high level and get acquainted with the brand. That is why Storefront Videos are a great opportunity to make a big impact with your Amazon presence by showing off the lifestyle and the values associated with your brand. While Storefront Videos do not need to be extremely informative to the specific details of your products, they should feature the products, customers, beliefs and personality that define your brand. These videos should also be produced at a brand-elevating level of production value.
Brand Values Storefront Video
A Brand Values Storefront Video is a video that centers not primarily around the product line (although that should be included as well), but rather around the emotions, personality, and values of the brand. Voice Over or on-screen text may be used to communicate brand values, alongside brand-elevating visuals that evoke the brand's emotions and personality. The objective of these videos is to make the viewer feel like they "know" the brand, and resonate with what it stands for. Secondarily, the viewer should become acquainted with an overview of the product line that the brand offers as well.
Starting at $6,499* each
*Price depends on volume of videos produced. Price includes talent costs. Filmed in VideoFresh’s Studio in Pasadena, CA.
Video produced by VideoFresh for Sorme Cosmetics
Brand Lifestyle Storefront Video
A Brand Lifestyle Storefront Video shows off the lifestyle that the brand promotes, while secondarily acquainting the viewer to the product line that the brand offers. The subjects in the video should reflect the brand's target demographic, and the video should paint a picture of a life that the customers would desire to live alongside the product line. The objective of this video is to touch on the "why" of the brand, rather than the details of any particular product. This will make your customer base feel understood and connected to your brand.
Starting at $6,999* each
*Price depends on volume of videos produced. Price includes talent and location costs.
Video produced by VideoFresh for Ivory Ella
Amazon Videos Ads
Amazon Video Ads are an incredibly powerful way to intercept attention during the customer's journey and drive traffic to your product pages. Ads should first and foremost "stop the scroll" by featuring eye-catching visuals in the first 1-3 seconds of the video. From there, the video should use text to pique the viewer's interest by informing them of key features of the product.
It is recommended that Amazon Video Ads be approximately 30 seconds in length, and no longer than 45 seconds. Amazon Video Ads also can be generally repurposed as high-ticket PDP videos.
Explainer Video Ad
An Explainer Video Ad features a host explaining the features and benefits of the product, alongside a model or actor demonstrating how to properly use the product. These types of videos are great for products where the customers may need to be educated on how a product works and how to use it. These ads should be edited in a stylized way to grab attention in the first few seconds, and then quickly provide specific feature and benefits to keep the viewer engaged. These videos can be repurposed for any paid media, as well as PDP video content.
Starting at $6,999* each
*Price depends on volume of videos produced. Price includes talent and location costs.
Video produced by VideoFresh for Vanity Planet
Product Sizzle Video Ad
A Product Sizzle Video Ad is an extremely eye-catching video designed to stop the scroll and present the product in an exciting way while simultaneously communicating key features of the product with text. What defines these videos is an emphasis on advanced editing style and out-of-the-box visuals. These videos can also be repurposed as retargeting content, YouTube pre-roll, and paid social content.
Starting at $6,499* each
*Price depends on volume of videos produced. Price includes talent costs. Filmed in VideoFresh’s Studio in Pasadena, CA.
Video produced by VideoFresh for Caviar & Cashmere
Traditional TV-Style Video Ad
A Traditional TV-Style Video Ad may be an effective choice for Amazon sellers, particularly if their customer base is middle aged and older demographics. This style of videos are typically associated with industry-leading brands, and so viewers will have an elevated level of trust with the brand. These ads should also be informative and feature features and benefits text throughout, as they will often be watched without sound. Additionally styles of video can easily be repurposed to be used on actual television campaigns as well as YouTube PreRoll.
Starting at $6,999* each
*Price depends on volume of videos produced. Price includes talent and location costs.
Video produced by VideoFresh for Naturewise
We Guide Every Video Project To Success
While other video production companies rely on clients to drive the process, VideoFresh hops behind the wheel by guiding the client every step of the way and excavating what matters to meet their goals. We are Amazon experts. We leave no stone unturned, so you will sleep well knowing our team is asking the right questions, listening carefully to the answers, and catching every detail.
Transparent Affordable Pricing
We offer simple, upfront, flat rate pricing on every project, so no more waiting on mystery quotes to arrive in your inbox! We also have fully transparent add-on costs (when applicable) so there are no surprises. We charge by the filming day, not the video. One filming day can be used to film a single video, or multiple videos. Each filming day includes content strategy, script writing, production equipment, production crew, and editing.
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Free Video Option 1
Product Rotation Video
Free Video Option 2
Graphical Explainer Video
The First 100 Amazon Sellers that reply to this promotion get a FREE PDP video. Schedule a call to today to start the process.
