Amazon Vertical Video Ads Update: How to Drive More Conversions
As mobile browsing dominates the internet, video content is king. Amazon Ads understands this trend and has launched new features allowing advertisers to create and run compelling vertical video campaigns.
These updates offer a fantastic opportunity to capture shoppers' attention and increase your sales potential.
What's new?
Amazon Store Landing Pages: Now, you can direct shoppers clicking your ads straight to your Amazon Store, showcasing your full product line. This seamless experience can increase browsing time and boost conversions.
"Drive Page Visits" Goal with Vertical Video: Create vertical video ads optimized to increase traffic flow directly to your Amazon Store. This targeted approach helps you attract the right audience.
Product Features in Video Ads: Promote up to three products in your video ads, giving shoppers more reasons to explore your Store. Carefully select these products for maximum impact.
Why is this important?
Vertical video aligns perfectly with mobile device usage, taking up the full screen for a more immersive, engaging experience. This format is also less likely to be skipped compared to traditional horizontal ads. It's a powerful way to stand out amongst competitors.
Target Audience:
Anyone selling on Amazon can leverage vertical video ads. This is a valuable tool to expand your reach and boost sales, especially if your products benefit from visual demonstrations, or appeal to a mobile-heavy audience.
How to get started
Ready to create winning vertical video ads for Amazon? Here are essential tips:
Keep it Concise: Attention spans are short, so deliver your message quickly and impactfully. Aim for video lengths under 30 seconds for maximum viewer engagement.
High-Quality Visuals: Your videos need to be professional and visually appealing. Invest time (and resources if needed) in good lighting, camera work, and editing.
Showcase Your Products: Highlight your products' unique features and benefits in a way that's visually compelling for mobile screens.
Strong Call to Action (CTA): Guide viewers clearly – tell them to visit your Store, purchase a product, or follow your brand for more.
Additional SEO Tips:
Keyword Use: Naturally integrate keywords relevant to your products into your blog text.
Meta Description: Write a concise and compelling description of your blog post that includes your focus keywords.
Subheadings: Use H2 or H3 subheadings to break up the text ("What's New?", "Why is this Important?", etc.). This improves readability and helps search engines understand what your content is about.
Example:
Imagine you sell eco-friendly beauty products. A vertical video ad showing a quick makeup application with your products, followed by a clear CTA to "Shop our natural beauty collection" could be a highly effective way to generate clicks and drive sales on your Amazon Store.
With these strategies above, your vertical video campaigns can drive more conversions on Amazon.
VideoFresh is an Amazon Ads partner and is the leading video production company for Amazon sellers.
Schedule a call today to learn how VideoFresh can help you increase traffic, conversions and sales with conversion optimized videos!!