Sample Package

Nonprofit Video Production Essentials Package

This package includes videos to optimize website UX & SEO & videos to drive website traffic via Social & paid digital marketing.

Campaign Awareness Videos

Overview: Awareness campaigns featuring a video content at is core is one of the most popular, effective, and flexible ways to raise public interest and educate your community about your nonprofit’s mission.

Purpose: Most nonprofit awareness campaigns employ a mix-and-match a variety of strategies and digital tactics where your awareness video can be employed to reach and engage your audience, including social media campaigns and viral challenges, multichannel marketing strategies, peer-to-peer fundraising and ambassador campaigns, virtual awareness events, and partnerships with other local organizations.

Benefactor Recruitment / Cause Videos

Overview: Nonprofit cause videos explain a collaboration between a for-profit business and a nonprofit organization for a common benefit. These videos are designed to create awareness and to drive participation by viewers to the benefactor / cause being promoted in the video.

Purpose: These video should be included on your website, your social media platforms, and YouTube. Most nonprofit Cause campaigns employ a mix-and-match a variety of strategies and digital tactics including social media campaigns and viral challenges, multichannel marketing strategies, peer-to-peer fundraising and ambassador campaigns, virtual awareness events, and partnerships with other local organizations.

Staff Recruitment

Overview: Recruitment videos offer an engaging way to showcase the very best of your company so that you have a competitive edge in onboarding the best potential employees to help your organization to continue to grow and expand.

Purpose: Recruitment videos should be included on the portion of your website dedicated to HR & hiring. Additionally, they should be used on sites where you are running advertising or job postings such as LinkedIn, Indeed, Monster, Upwork, job fairs, colleges, etc. These videos should also be included on your social media platforms and on your YouTube page.

Fundraiser Storytelling Videos

Overview: Great fundraising comes down to great storytelling. Storytelling videos captures people’s attention, pulls at heartstrings and drives them to action.

Purpose: These video should be the centerpiece of your fundraising efforts, and should also be included on your website, your social media platforms, and your YouTube page. Most nonprofit fundraising campaigns employ a mix-and-match a variety of strategies and digital tactics where your emotional storytelling fund raising videos can be employed to reach and engage your audience, including social media campaigns, multichannel marketing strategies, peer-to-peer fundraising and ambassador campaigns, virtual awareness events, and partnerships with other local organizations.

Main Fundraiser Videos

Overview: A fundraising video is one of the most powerful tools you can use to make an emotional connection with potential donors, heighten awareness of your cause, and boost donations. A great fundraising video can go a long way toward making your fundraiser stand out. While a picture is worth a thousand words, a video can touch the hearts of your supporters and tell your story in a way images simply can’t.

Purpose: Firstly, this video should be included on your website, your social media platforms, and your YouTube page. Most nonprofit fundraising campaigns employ a mix-and-match a variety of strategies and digital tactics including social media campaigns, multichannel marketing strategies, peer-to-peer fundraising and ambassador campaigns, virtual awareness events, and partnerships with other local organizations.

Nonprofit Thank-You Video

Overview: Creating regular volunteer thank-you videos is a powerful relationship building tool for both volunteers, donors and beneficiaries.

Purpose: These videos should be included on your website, your social media platforms, and YouTube. You can also embed a Thank-you video message highlighting your work in one of your email newsletters, alongside text thanking donors for what they’re allowing you to accomplish.