eCommerce Video Production Case Study
Learn how VideoFresh’s Subscription Packages help brands lower their costs and increase their library of quality professional video content
Client Overview
Tao Clean is an eCommerce brand that offers a unique lineup of products that focus on cleanliness and hygiene including toothbrushes, UV toothbrush sanitizers face brush sanitizers and makeup brush cleaners. Their highly rated products are sold directly through their website as well as through Amazon and QVC.
Subscription Objective
Tao Clean was in need of content to elevate their eCommerce product pages as well as content to be used in their QVC segments. They also were looking to enhance their trade show presence and create content to be used in paid media.
VideoFresh Solution
VideoFresh has partnered with Tao Clean to produce brand-elevating eCommerce video content to populate their entire sales funnel across all key platforms. From eCommerce page features-and-benefits content to social media PPC content to QVC footage, VideoFresh and Tao Clean continue to explore how the brand manifests itself at every customer touch-point on an ongoing basis.
“Our team has been enamored with the work VideoFresh produced.”
Tyson Jacobsen
Marketing Director | TAO CLEAN
Some of the videos we produced for Tao Clean
Instagram Video Ads
We produced these Instagram video ads to introduce new customers have to Tao Clean and to set the stage for future engagement. The goal was to elevate the perception of the Tao Clean brand and make a strong emotional connection with potential customers to help them stand out from the competition. These videos were also designed to be featured prominently on the website and organic social media platforms. Finally, these videos were featured on Tao Clean’s YouTube channel.
Product Commercials
The VideoFresh team produced this product commercial to explain the features and benefits of Tao Clean’s Germ Shield UV Toothbrush Sanitizer Toothbrush in a succinct way. These videos were also designed to be used across all paid media including broadcast, cable, and live streaming TV and other digital paid media channels. These videos also were designed to be utilized on product pages and for remarketing to people who have shown interest in the product but have not yet purchased.
Product Explainer Video
We produced this video to be used in middle of Tao Clean’s funnel to help move customers who are on the fence toward. a purchasing devision. This video was also designed to be effective on the product pages and for remarketing to people who have shown interest but have not yet purchased.
“We were surprised how little of our involvement was needed to produce great results.”
Tyson Jacobsen
Marketing Director | TAO CLEAN
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