A Production Company Built Specifically for Brand Managers

VideoFresh is the only production company that has been built from the ground up to cater to the needs of brand managers.

Why did we build our production company for brand managers?

To make their life easier! A brand manager is often referred to as the gatekeeper of a brand and is responsible for developing, implementing and adapting the brand strategy to improve a company’s reputation in its target market, while driving growth.

A Brand Manager’s Responsibilities & How Video Fresh Helps Them.

Let’s look at a few of the responsibilities typical brand managers have to deal with regularly and how VideoFresh has designed its production system to be a brand managers best friend.

Overseeing All External Communications

Brand managers are responsible for overseeing all activities related to a brand’s external communication including the production of things like tv ads, ecommerce content, magazine and newspaper ads, events and exhibitions, websites, etc.

How VideoFresh Helps

Brand managers are busy people, and their time is at a premium. VideoFresh understands this, and has developed a production system that produces high quality, on target videos that usually only requires two hours or less of the brand manager’s time per project.

Performing Competitive Analysis

Brand Managers are constantly doing competitive analysis to determine brand positioning.

How VideoFresh Helps

For every video production project that VideoFresh is tasked, we do our own competitive analysis. This marketing analysis provides brand managers with another valuable perspective in helping to craft the perfect video.

Researching Consumer Markets

One of the key duties for brand managers is researching consumer markets and monitoring market trends to identify potential investment and product opportunities based on consumer consumption data, trends, and spending habits.

How VideoFresh Helps

VideoFresh’s entire team are market savvy. We understand what the latest trends are in our client’s respective industry. We bring these insights to every video production project we work on.

Brand Strategy & Identity

One of the key functions of a brand manager is to develop, implement and adapt the brand strategy to improve a company’s reputation. The brand strategy includes things like the brand’s identity, style guides, brand guidelines, the company’s mission, vision, and values over the short and long term.

How VideoFresh Helps

A very tangible benefit in working on multiple videos is that we learn more and more about the brand and its messaging priorities. We keep studying and learning about the company and its brands and over time learn how also to best work with the team to be as efficient and effective as possible.

Campaign Strategy

The brand manager is involved in the strategy, development and execution of all marketing and promotional campaigns and other activities related to the external communication of the brand.

How VideoFresh Helps

We have heard from many brand managers that working with multiple production companies requires them to be constantly reeducating companies as to what the brands priorities and strategies are as it relates to producing video content across a variety of needs. As a full-service production company producing most types of video content, VideoFresh understands the brands priorities and gets on with producing videos timely and affordably.

Coordinating with Internal Teams

Brand managers are responsible for coordinating and leading cross-functional teams across many different departments to deliver on the brand strategy and the various other components of the role.

How VideoFresh Helps

VideoFresh are committed to providing exceptional customer service across multiple teams to get projects completed on time and on budget, with no hand holding required.

Coordinating with Outside Vendors

Brand managers coordinate and partner closely with internal marketing teams and 3rd party agencies in the planning, development, and execution of marketing campaigns, media strategies, digital campaigns, and other related activities in order to ensure that the brand’s strategic vision is reflected throughout.

How VideoFresh Helps

VideoFresh makes the brand mangers job easy. We do what needs to get done, so that the brand manager can concentrate on other important responsibilities. Unlike many other video production companies, we are not fixated on our client reel, we are fixated on what the client needs and when.

Managing Marketing Budgets

Brand managers are responsible to ensure that all branding and marketing activities are done within their respective budgets and within the overall budget of the department. It is also part of their role to develop the budgets for their department.

How VideoFresh Helps

VideoFresh’s offers full-service production at a fixed price based on the quantity of filming days per year. The more we work together, the lower the cost per filming day. So, you can say goodbye to time-consuming project negotiations and get more videos produced for less budget. Our system provides the ability to optimize your annual budget for the most important videos.