Sample Package

The Essential Beauty Full Funnel Video Package

This package includes videos to optimize website UX & SEO & videos to drive website traffic via Social & paid digital marketing.

12 Filming Days | Up-to 28 Custom Videos

$3,214 per video

This package uses 12 filming days to produce one or more videos per day, so the average cost per video is lower than the filming day price. This is a sample package, we can custom design a package for your specific needs.

4 Product Category Videos

Overview: Product category videos are designed to excite viewers to learn about a specific category of products that you offer. These videos help to educate and excite your customers for each specific category to tease and excite them to want to learn more about the various products being featured.

Purpose: After getting excited by your home page brand video, the next step in the customer journey is for your website visitors to start checking out the different categories of products that you offer. These category videos are designed to be featured prominently on your website category pages, and if applicable on your Amazon category pages too. These videos can also be effective for paid digital media campaigns and should additionally be included on your YouTube page.

Quantity: VideoFresh will provide 4 unique product category videos as part of this package,

Length: 30-45 seconds each

4 Product Brand Videos

Overview: Product brand videos are one of the most important videos in the customer journey as there has been a progression of interest and excitement. These high energy product brand videos show the lifestyle, features, and benefits of your product to drive conversions and sales.

Purpose: The next step in the customer journey after watching the video on your home page and your category videos is to start checking out specific products or services that have gotten their attention. These videos will usually reside on your product pages and are often used for paid digital media campaigns. These videos should also be included on your YouTube page.

Quantity: VideoFresh will provide 4 unique product brand videos as part of this package.

Length: 30 seconds each

6 Customer Testimonial Videos

Overview: When someone watches a video of someone similar to themselves extolling the virtues of your product in a way that they can relate to, it is often exactly what is needed to handle any lingering objections. Testimonial videos are the ultimate closing tool to help the potential customer to push the “buy” button. Many beauty brands will work with influencers in filming this types of video content.

Purpose: These videos work well on the product pages and for remarketing to people who have shown interest but have not yet purchased

Quantity: VideoFresh will provide 6 unique testimonial videos as part of this package.

Length: 30-45 seconds each

1 Product Feature Explainer Video

Overview: Product feature explainer videos are a great way to introduce your products in a succinct way for people who don't know already about it. Feature Product Explainer videos are usually focused on addressing a specific problem, then explaining the how the product’s features & benefits are the best solution to the problem, usually with relatable examples These videos are usually both informative and educational.

Purpose: These videos work well on product pages and for remarketing to people who have shown interest in the product but have not yet purchased

Quantity: VideoFresh will provide 1 Product Feature Explainer video for your top selling product as part of this package.

Length: 30-45 Seconds each

4 eCommerce Product Ads

Overview: These short product sizzle video ads are designed to intrigue people to either want to purchase immediately, or to take a deeper dive and get more info. The alternative to using a video would be photos & text but using these types of videos have proven to be much more effective in generating new customer interest as well as helping to drive conversions and close sales.

Purpose: These videos ads are designed to be used in shopping feeds such as on Google and on Amazon’s Product detail pages. These videos also work well on your social media platforms too and for your paid digital marketing campaigns.

Quantity: VideoFresh will provide 4 unique eCommerce product video ads as part of this package.

Length: 15 seconds each

1 TV Commercial

Overview: Creative, imaginative, and engaging TV commercials inspire and excite potential customers to  make a purchasing decision. Effective TV commercials convey information and generate  brand loyalty and personalize the relationship between the brand and the consumer. 

Purpose: TV commercials are typically used for paid media and are generally used across  social media as well. TV commercials will often be included on the brands website, YouTube  page and for email campaigns too.  

Quantity: VideoFresh will provide 1 TV commercial as part of this package.

Length: 30 seconds

6 Product Unboxing Videos

Overview: You see the product being taken out of a box and used for the first time by a real person. You get an untainted view of the product to see whether it looks as it was advertised. An unboxing video shows the product. It also tells a lot about the quality of packaging and the delivery process. It is also an opportunity to confirm the product’s features and benefits.

Purpose: Product unboxing videos work well on your social media pages, your YouTube page and for remarketing to people who have shown interest but have not yet purchased.

Quantity: VideoFresh will provide 6 unique Product Unboxing videos as part of this package.

Length: 1-2 minutes each