Why YouTube Is One of The Best Channels For Video Marketing

It should come as no surprise that YouTube is one of the best digital channels to use for video marketing, but it is important to understand why.

For starters, you can enjoy boosts in SEO, build your traffic and brand awareness, expand your social reach, market to audiences overseas, improve your ROI, and diversify your video marketing strategy with multiple channels.

Businesses of all sizes can adopt a video marketing strategy as part of their inbound marketing strategy and enjoy the data-backed benefits of using YouTube.

Let’s look at some some of the key marketing benefits of using YouTube as an integral element of your overall digital marketing strategy.

Capture Attention

• No matter who your audience is, they are likely using YouTube. As the internet’s second most visited site to Google, your potential for exposure on YouTube is extraordinary.

Generate High Traffic Volume

• YouTube users watch over 5 billion videos per day. That's a lot of traffic. 

• On mobile alone, YouTube reaches more 18-49-year-olds than any broadcast or cable tv network

• With such a large audience, the potential for generating high traffic is definitely possible.

• Not only does YouTube provide a cost-effective dissemination strategy, but its reach is far more comprehensive than television and cable stations.

Boost Search Engine Rankings

A major reason that Google acquired YouTube was to stay dominant in the world of search. 

The fact that YouTube videos are often ranked high on Google’s search pages shows that building your video marketing strategy around this platform can yield positive SEO results. 

The growing interest in video results in Google ranking sites offering video content higher. 

As you develop your YouTube channel, you further establish credibility in your industry and grow brand awareness. 

With the right tactics, you can drive a lot of traffic to your videos on your channel and, in turn, to your website. 

Treat your YouTube videos like your blog content. Start by conducting keyword research, then optimize your YouTube content by using your keywords in the title, description, and tags. 

Aside from maintaining your YouTube channel, you should also identify how you want to include your YouTube content within your website's content.

Here are a few recommended SEO benefits you can enjoy by adding video in your website content:

• Build backlinks - Providing high quality video within your website content can earn quality backlinks,, which helps boost your keyword rankings. 

• Reduce bounce rate - Including relevant videos on your website pages will keep visitors around longer.

• Earn high ranks in video suggestions - If your video is super relevant and optimized, Google will probably rank it under their suggested videos.

Integrate with Your Social Media Marketing

• Not only are YouTube videos easy to share through your social media, but video is also super popular . 

• Social media users generally prefer sharing video content over any other content format. 

• According to research from WordStream, social video generates 1200% more shares than text and images combined.

• Likes and other forms of social media engagement outside of sharing are also valuable. 

• Animoto found that 84% of consumers say they liked a company video in their newsfeed, and nearly half of them personally share company videos to their feeds. 

• By distributing YouTube videos on other popular social media sites such as Twitter, LinkedIn, and Reddit, your business exposure can instantly increase exponentially. 

• The more views your YouTube videos receive, the higher they will rank and the better the associated links will be clicked, which will also grow your online business presence.

Reach a Global Audience

• YouTube is an international platform, reaching 76 different native languages representing 95% of internet users in 130 countries worldwide. 

• It is accessible anywhere, on every device. And the shift toward mobile use has boosted the platform's popularity even more. 

• Because of this level of availability, the exposure potential for your video content on YouTube continually provides one of the most effective marketing tools available – on a 24/7 basis each day.

• If your business can attract customers globally, a YouTube video marketing strategy should be a high priority.

Even with all of these amazing opportunities, most brands are underutilizing Youtube content in their marketing. This means that brands who make the investment currently have a disproportionate advantage, which many not always be the case in the future.

VideoFresh’s team of video marketing experts is ready to help you to craft the perfect videos to boost your online customer conversions.

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