As video content becomes more and more prevalent, especially for digital marketing, most businesses & often their agencies too are faced with the decision of how to create the ever growing library of video content that they need.

Brands have a few options: to do it themselves, hire in-house employees, or bring in an outside video production company.

The best approach usually involves some of each. For some of your social media content, shooting it yourself is preferable from both a cost standpoint and from an authenticity standpoint. As you get into situations where you need a number of high quality videos, outsourcing to professionals who understand how to get your message across the most effectively probably makes the most sense.

It is at this point that you will need to determine which video production company will provide the most value for your investment. 

It is important that the video production company that you decide on understands how your video will be used and how to create videos that will trigger an emotional response from your intended audience.

It is also important that the video production company knows how to tell a story and create video content that will perform across all platforms that your marketing strategy has identified such as: Instagram, Snapchat, YouTube, and Facebook. 

Finally, choosing a video production company that values your time, maybe even more than you do, will allow you to get the videos you need without having to waste a lot of your valuable time. Often our clients find this to be as valuable of a benefit of working with Groove as the quality of the videos we produce. 

VideoFresh’s team of video marketing experts is ready to help you to craft the perfect videos to amplify your LinkedIn marketing efforts.

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