Video Marketing Trends for Beauty Brands 2021
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Video Marketing is an ever changing landscape, and advertising for beauty brands is no exception. In 2021, it’s more important than ever before to know the landscape so you can most effectively increase brand trust and awareness.
What are the Trends for Beauty Brand Video Marketing?
One recent trend as it relates to video marketing for beauty brands is to just simply “tell it like it is”. This is precisely what social video viewers want from skincare brands, according to recent engagement data.
Today’s breakthrough skin-treatment brands are heeding this call. They are steering away from the usual video bling, like special effects and airbrushed supermodels. The winning brands are, instead, opting for more straightforward content, featuring everyday people, infomercial-style explanations, casual product testing, and crowdsourced testimonials.
They are also differentiating themselves by meeting a clear demand: young consumers want low-cost, easy, honest, and ethical beauty options.
What does this look like in social video feeds?
It’s the fact-based video series from Paula’s Choice, that “uncovers the truth about skincare.”
And it’s Go-To Skin Care’s no-frills tutorial videos on topics such as how to properly clean your face.
VideoFresh’s team of video marketing experts are ready to help you to craft the perfect beauty branded videos to boost your online customer conversions.