Video content has proven to be a huge difference maker for eCommerce websites of all kinds.   

And there is a reason why. Almost 80% of people state that product videos give them more confidence when purchasing a product. 

So if you currently only use text descriptions and images to sell your products, think about how much of a boost videos could give to your conversion rates – 80% of people have more confidence to purchase after watching a video! That’s Massive! 

69% of consumers believe a product demo best assists them when making a purchase decision

In a study conducted by Wyzowl, they asked consumers what type of video would best assist them in making a purchase decision:

• An Explainer Video

• A Product Demo

• A Customer Testimonial

80% of people have more confidence to purchase after watching a video!

15% responded with explainer video, 16% chose customer testimonials, and hugely 69% chose product demos. 

When creating product demos for our e-commerce clients, we make sure to present our clients’ products in a clear manner, highlighting the features and benefits so that users can decide whether to purchase or not. 

Product demos should appear on the page of the product you’re selling, with the “buy” button in sight. 

VideoFresh’s team of video marketing experts is ready to help you to craft the perfect videos to amplify your LinkedIn marketing efforts.

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