Pinterest was launched in 2010 and quickly filled a unique niche in the social landscape, catering to the need for visual, educational, and inspirational content.

Pinterest Video Ads

YouTube was the first major social media platform to promote video ads. Facebook then came next. Instagram then launched sponsored posts, starting with images but quickly progressed to video ads. Twitter video ads followed soon after, and then it was LinkedIn video ads entering the scene.

And finally, in early 2019, Pinterest joined the party introducing promoted video ads.

Pinterest Videos can be any length, but since Pinterest users tend to spend more time on the platform to learn and discover, longer video content has proven to work better than on other networks.

Pinterest doesn’t put a length restriction on videos, and they also don’t have other restrictions such as size and orientation, and topic. The videos auto play in the feed using Cinema Loops, which show the key frames of the full video. If they want, users can watch the ads with sound enabled. Video advertisers on Pinterest can also show related pins. In a short period of time, Pinterest video ads have become quite popular and proven to be very effective.

Pinterest video ads are integrated in the feed to appear alongside organic pins. Video ads come in standard or max width sizes, which are the same height as a typical pin but can be as wide as a double column on mobile. Viewers can tap on the video to watch it in a larger view, replay it, or watch it with audio.

Pinterest By The Numbers

• At the end of 2019, Pinterest reported having 322 million monthly active users worldwide.

• 71% of global Pinterest users are female

• 58% of Pinterest users claim that it helps them make shopping and purchasing decisions.

• Pinterest reaches 83% of US women ages 25-54

• 52% of US millennials use Pinterest every month

• The average time spent on Pinterest is 14.2 minutes

• Have a reach of 367 million people monthly.

• 98% of Pinners report trying new things they found on the platform, and 85% use Pinterest as a resource when they’re starting a new project. So a very high-intent audience ready to purchase

Pinterest is a powerful platform for leveraging video ad content, particularly in the platform’s key demographics. While marketers have not yet utilized this opportunity in their funnels, the opportunity remains strong.

VideoFresh’s team of video marketing experts is ready to help you to craft the perfect videos to boost your online customer conversions.

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