Best Practices In Producing Video Ads for Pinterest

Best Practices in Producing Video Ads for Pinterest

When using Pinterest to reach your audience with video ads, it is important to have proper video specs for optimal performance. Video ads on Pinterest are a great way to build brand awareness, video views, traffic, and conversions campaign objectives. 

On the Pinterest platform, video ads play when they come into view in a person’s home feed. There are several key functionalities built into Pinterest’s player. Viewers can tap on the video to watch it in a larger view, replay it, or watch it with audio. If you promote a video with traffic or conversions as your campaign objective, tapping on the video will load your destination site.

Like any social media advertising platform, Pinterest works hard to make their ad formats appear as native to the platform as possible.

Pinterest Video Ad Specs

• File Type: .mov, .mp4, .m4v

• Size: max 2GB

• Length: 4 seconds to 15 minutes

• Title: 100 characters max

• Description: 500 characters max

• Recommended standard aspect ratio: square, 2:3, 4:5, or 9:16

• Required max width aspect ratio: square, or 16:9

A few notes: Only about 50 to 60 characters of your title and description text will appear in the feed; it will all be displayed if a user selects the video.

Pinterest recommends keeping your videos between 6 and 15 seconds long.

Each video pin needs a destination link and cover image, which can be selected from the video itself.

One last thing: Make sure that your video ads comply with Pinterest's advertising guidelines.

VideoFresh’s team of video marketing experts is ready to help you to craft the perfect videos to boost your online customer conversions.

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