What Are Specific Types of Video Content That Are Proven to Work the Best on LinkedIn?

If you are a regular user of LinkedIn, then you’ve probably seen a definite increase in the amount of video in your feed.

This is no fluke, as LinkedIn introduced a suite of changes that emphasized a more prevalent use of video content across the platform.

From video advertising to the ability to upload videos natively to company pages, LinkedIn continues to push the media format and its algorithms are definitely rewarding B2B video content.

With LinkedIn focusing more on professional video content, marketers who are able to jump on this trend stand to receive more eyeball share.

With Instagram and Facebook seeing massive viewership of Stories content, LinkedIn has followed the trend and in 2020 introduced LinkedIn Stories. Stories appear in tappable bubbles at the top of a user's LinkedIn feed on mobile. When tapped, they display in a full-screen 9:16 format. The maximum length of videos uploaded as LinkedIn Stories is 20 seconds and last for 24 hours,

LinkedIn is still very much a feed though and as most users (over 57% and growing) of LinkedIn are now mostly using the platform on mobile devices, LinkedIn video content is being optimized for mobile feeds.

The best practices for Facebook’s News Feed holds true for LinkedIn too. Think: video content being mobile-friendly and uploading natively.

However, Youtube links work much better on LinkedIn as opposed to Facebook primarily because LinkedIn is not viewed by Google as a key competitor for video.  

LinkedIn marketers should also “design for sound off but delight with sound on.” About 80% of videos on LinkedIn are watched with the sound off, so having text to guide the viewer through content is highly recommended.

Mobile-friendly square videos should also be used on LinkedIn as they take up 78% more space on desktop and mobile screens than landscape versions. 

Recruiters tend to be the most active users on LinkedIn and so look to see more video content showcasing people and company culture, while communicating a company’s values and background. 

LinkedIn Marketing Solutions collaborated with Animoto to create 6 video templates for B2B marketers. These templates were based on what LinkedIn has seen work and trending on their platform.

1.     New Launch Promo

2.     Industry Insights

3.     Trending News

4.     Webinar Event Promo

5.     Pre & Post Event 

6.     Company Values

So the next time you consider where to spend your marketing resources, look to LinkedIn as a prime destination for video content.

VideoFresh’s team of video marketing experts is ready to help you to craft the perfect videos to amplify your LinkedIn marketing efforts.

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