Benefits of Using Video On LinkedIn In 2021

On a platform like LinkedIn, which is built for establishing relationships, you can use video to pique the interest of your connections.

People, in general, and especially on LinkedIn are inquisitive and curious to learn more about who they’re connecting with. 

By sharing a video, and posting it in your feed. You can share the story behind your business or provide an explainer video so that people better understand your offerings.

When posting your video make sure to add some text to draw people in, and then embed your video directly below your copy.

Sharing your video with a story allows LinkedIn users to better understand you and your brand; boosting brand awareness and furthering relationships with your connections.

Since video receives a high priority in LinkedIn’s algorithm, your video has a excellent chance of reaching the top of a person’s feed. 

Most likely, the main focus of your LinkedIn video strategy is to generate leads and conversions into customers.

For that reason, when you use LinkedIn video to promote your products, posting how-to’s or demonstrations of your products; answer frequently-asked questions; or share upcoming launch details have proved to be successful.

So the primary benefits of using LinkedIn videos ads include:

• Help build brand awareness with professionals and engage business decision makers 

• Drive qualified leads and acquire customers

• Allow you to instantly obtain accurate leads with pre-filled forms, or alternately to convert prospects on your website.

• Measures the impact of your video campaigns and helps you to understand how your videos are performing and the kinds of professionals acting on your video content

KLM

“Video stands out because it doesn't tell, but it shows. On a platform where there's more business content, the video stands out more, especially on LinkedIn.”

Renske Siersema

Social Media Manager

KLM Royal Dutch Airlines

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Schouten & Nelissen

“LinkedIn’s video ads proved to be an effective way to trigger and engage highly relevant professional audiences.”

Eva van den Born

Sr. Online Marketer

Schouten & Nelissen

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Goldman Sachs

“Video content is crucial for our brand, and these changes allow LinkedIn's professional community to more easily derive value from the content we are producing.”

Kaydee Bridges

Vice President, Digital & Social Media Strategy

Goldman Sachs

Try It For Your Brand

LinkedIn is an excellent platform for building B2B relationships, and video is a great tool to generate interest among your connections. Whether you’re a single-person team or partnering with professionals, creating video content is a great way to build brand awareness and generate leads.

VideoFresh’s team of video marketing experts is ready to help you to craft the perfect videos to amplify your LinkedIn marketing efforts.

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