The Instagram Platform Offers a Variety of Formats For Video Content

One of the things that makes Instagram unique as a social media platform is the variety of formats that content, particular video, can take.

Instagram offers the following options for sharing video content:

• Video Posts in the Instagram Feed

• Instagram Stories

• Video Ads

• IGTV

• Instagram Live Video

The following is a brief overview of each format:

Instagram Video Posts

The original way to share video content on Instagram is through a video post through your profile. These posts show up on your wall as well as in your followers newsfeeds. Note that square videos are 78% larger than horizontal videos.

Instagram Stories

Instagram Stories are short photos or video clips, up to 15 seconds in length, that vanish 24 hours after posting. They don’t display in the primary Instagram feed. Rather, they’re showcased within a circle around your profile picture or at the top of your followers’ Instagram feeds.

Instagram Video Ads

Instagram video ads are videos that you pay to get in front of a targeted audience in the Instagram feed. In addition to your video, Instagram video ads include a call to action (CTA) that lets you link back to your website where viewers can learn more or perhaps even make a purchase. Instagram video ads are set up through the Facebook ads manager.

IGTV

IGTV is Instagram’s option for sharing longer-form video content. IGTV content can be viewed directly in the Instagram app, or in IGTV’s standalone app. Viewers can scrub through the video. IGTV content can be viewed either 9:16 (portrait mode) or 16:9 (landscape mode).

Instagram Live Videos

You can also stream live on Instagram. When you go live on Instagram, the live video will display in the same location as your Instagram Stories do while you’re live. When you’re done, your live video will disappear unless you choose to share the replay to your Story, where it will live for 24 hours. You can also download it to repurpose the video for future use.

The Power of Videos on Instagram

Social media monitoring tool Mention reports that video posts on Instagram now have the highest overall engagement rate, getting more than double the comments of image posts.

Instagram Videos gives you the ability to share complex, in-depth stories that can’t be conveyed in a single image.

Whether you’re trying to build awareness around a campaign, promote your products, educate your audience, Instagram offers a variety of ways to leverage video content to meet your marketing goals.

VideoFresh’s team of video marketing experts is ready to help you to craft the perfect videos to boost your online customer conversions.

Related Posts