8 Most Popular Types Of Beauty And Makeup Videos On YouTube In 2021

Over the past decade, the beauty category has given rise to some of the most successful YouTubers, boasting big names like Zoella and Bethany Mota. These top beauty influencer YouTubers have emerged as trusted sources of information for millions of consumers. Recent studies show that Millennials trust top YouTubers to provide real, unbiased information about new consumer goods. This is especially true in the beauty and fashion world, where trends shift continuously and new brands/services/products are constantly available.

1. DIY Videos

Show influencers crafting—and are an opportunity to engage viewers in an activity. 

2. Favorites

These videos feature the products that the influencer most enjoyed over the course of the month.

3. “Get Ready With Me” Videos

These videos are so loved in fashion and beauty that they have earned their own acronym: “GRWM.” The videos usually show the influencer going through all the steps of getting ready for a big event.

4. Fashion & Makeup Haul Videos

In haul videos, vloggers show off their newest wares. This is where many vloggers really shine

5. “First Impressions” Videos

Similar to unboxing and review videos, “First Impressions” show vloggers using new beauty products for the first time. 

6. Makeup Tutorials

Recent studies show that Millennials take their cues more frequently from YouTubers than from traditional celebrities, especially in the beauty space. YouTubers have taken to filming tutorial videos demonstrating polished and trendy make-up looks.

7. Unboxing Videos

Recently subscription services have become very popular with companies such as Birchbox, Boxycharm, and Ipsy) shipping packages of new beauty goods to their subscribers. So many YouTubers now create unboxing videos to record the products and their reaction to them.

8. What’s In My Bag Video

Yet another type of beauty-specific video where Vloggers empty their handbags on-screen to show their recent on-the-go essentials which are mostly cosmetics.. 

The most popular YouTube beauty and style channels as of March 2020, ranked by number of subscribers

(in millions)

Beauty blogger Yuya was the most subscribed beauty content creator on the YouTube platform with 24.3 million subscribers in March 2020. 

Fashion and beauty-related content such as makeup and skincare tutorials, cosmetics hauls and product recommendations are among the most popular content on YouTube.

In 2018, beauty-related content on YouTube generated more than 169 billion video views, up from 59 billion views just two years prior. Despite the popularity of campaign films, it is actually user-generated content by beauty vloggers and influencers that drives the views: As of August 2018, influencer views accounted for 60% of beauty content views on the video platform, while brands generated 39%.

For female consumers, YouTube ranks higher than TV in terms of its appeal for inspirational beauty content.

VideoFresh’s team of video marketing experts is ready to help you to craft the perfect videos to boost your online customer conversions.

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